Content Marketing Executive

TN United Kingdom; Castleford; On-site; GBP 28,000 - 34,000; Full time

Job summary

An evolving manufacturer is seeking a dynamic Content Marketing Executive to craft engaging content across various channels. In this role, you'll develop and execute content strategies that align with business goals, ensuring brand consistency while fostering audience engagement. You'll leverage market research and performance metrics to optimize content effectiveness. This is a fantastic opportunity to join a forward-thinking company where your creativity and strategic mindset will directly contribute to impactful marketing initiatives. If you're passionate about content marketing and eager to make a difference, this role is for you!

Benefits

Free parking

Contributory pension

Employee assistance programme

Discount scheme for retailers/cinema

Qualifications

• 3+ years of content marketing experience with a proven track record.
• Excellent writing skills and ability to communicate effectively.

Responsibilities

• Deliver impactful marketing content across online and offline channels.
• Manage content calendar and engage with target audiences.

Skills

Content Marketing

SEO

PPC

Market Research

Project Management

Writing Skills

Video Creation

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Job description

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Role: Content Marketing Executive – Castleford.

Salary: up to £34K per annum.

• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits – discount scheme for retailers/cinema etc.

Elevation Recruitment Group - Marketing Division is excited to be working with an evolving manufacturer.

In this role, you will deliver impactful marketing content and help execute our brand/solutions positioning across offline and online channels to drive awareness and engagement in line with annual strategic plans.

Responsibilities:

• Deliver our content marketing strategic plan in line with agreed priorities.
• Shape the message – craft core messages that deliver our solutions positioning.
• Produce high-quality, engaging content across priority areas of the business.
• Content creation – develop a variety of content including web, videos, presentations, and sales support materials.
• Promote content across online and offline channels – SEO, PPC, email campaigns.

Specific Responsibilities:

• Develop and execute content strategies aligned with business goals.
• Conduct market research, competitor analysis, and keyword research related to content priorities and positioning.
• Create engaging content across multiple formats (web, social, email) tailored to audience interests and pain points.
• Manage content calendar in line with campaigns and events.
• Leverage channels and platforms to maximize reach and visibility.
• Integrate core keywords to enhance content performance.
• Engage with target audiences to foster loyalty and build relationships.
• Monitor content performance metrics such as engagement, conversion rates, and ROI.
• Prepare regular reports and dashboards to demonstrate impact.
• Stay updated on industry trends, best practices, and emerging content marketing technologies.
• Collaborate with commercial teams to develop content plans in core areas.
• Ensure brand consistency and adherence to brand guidelines as a brand champion and custodian.
• Maintain tone of voice (ToV) consistency across all content.
• Work with agencies to ensure content is on-brand and compliant with corporate ID policies.
• Perform other duties as required within your skills and abilities.

Core Measurements:

• Deliver and obtain sign-off on the annual content plan.
• Implement content calendar and reporting tools to measure content performance.
• Produce solutions positioning content (web, presentations, videos).
• Support automation initiatives (web, presentations, videos).
• Execute a specified number of content campaigns annually.

Essential Qualifications / Experience / Certifications:

• Bachelor’s degree in marketing or related discipline.
• Self-motivated, confident individual with the ability to build strong relationships through teamwork.
• At least 3 years of content marketing experience.
• Excellent writing skills and ability to communicate effectively at all levels.
• Proven track record of producing diverse content; video creation and editing is advantageous.
• Strategic thinker with tactical execution skills.
• Strong planning and project management abilities.
• Excellent verbal, written, and presentation skills.
• Proficient in Microsoft Office.
• Full UK driver’s license.