Content Marketer - Remote

Replika; London; Remote; GBP 35,000 - 50,000; Full time

Job summary

Join Replika as a Content Creator and contribute to the growth of one of today's leading AI companions. You will manage and optimize social media content, engage with a diverse audience, and play a key role in driving user growth. With competitive pay and stock options, this role offers the opportunity to impact users globally while working in a remote-first environment.

Benefits

Competitive salary based on experience

Stock options

Annual team retreats

Opportunity to work with a global team

Potential visa support

Qualifications

• 2+ years of experience in content creation or digital marketing.
• Excellent knowledge of TikTok and Instagram platforms.
• Strong analytical skills for social media analytics.

Responsibilities

• Create, plan, and publish engaging content formats on social media.
• Drive organic user growth through various marketing channels.
• Conduct analysis to identify trending content themes.

Skills

Content creation

Digital marketing

Social media analytics

Video production

Content optimization

Tools

CapCut

Canva

Job description

Social network you want to login/join with:

An AI companion who is eager to learn and would love to see the world through your eyes. Replika is always ready to chat when you need an empathetic friend.

About Replika

Replika is hands down one of the most exciting forces in AI and tech today. Think: 4,000+ feature articles in the past year, TED Talks with our founder, studies from Stanford and Harvard, Lex Fridman podcast inclusion, and a Quartz founder story. We’re the only empathetic AI out there, making sure all 35M+ users feel seen, heard, and understood—whatever that means for them. So yes, we’re a bit like a future Samantha from Her, but even more powerful and in the palm of your hand. And most importantly, Replika cares for you.

Since 2016, we’ve been redefining conversational AI across iOS, Android, web, and VR. Our AI companions take many forms—holograms, AR/VR avatars, even robots. The ultimate AI life assistant, mentor, therapist, friend. Whatever you need, really, Replika is there for you. Right now, we’re rebranding with one of the world’s top design agencies, scaling our global team, and pushing human-AI connection further than ever. We’re the humanists in AI. And we’re making sure it’s done right.

What you’ll do

• Create, plan, and publish hundreds of engaging content formats on different social media platforms
• Drive organic, measurable, sustainable month-over-month user growth from numerous marketing channels without paid advertising
• Innovate and develop a variety of content formats alongside trend-driven content tailored to the target audience
• Conduct ongoing analysis to identify content themes, topics, ideas, and trends resonating with different target audiences
• Regularly monitor trending hashtags, sounds, and challenges to integrate timely, viral elements into content strategy
• Actively manage users’ interaction, responding to comments, and fostering engagement to create content loops and viral growth opportunities.
• Continuously optimize content strategy based on data-driven insights, adjusting to maximize organic reach and customer acquisition.
  

Requirements

• 2+ years of experience in content creation, content marketing, or digital marketing roles, particularly focused on posting in a network of accounts.
• Open-minded professional who is not trying to make guesstimates because of their FYP on Tiktok;
• Ability to switch context between 10+ audiences each day with no “one-size-fits-all” attitude;
• Proven ability to independently create engaging short-form videos and manage end-to-end content production.
• Excellent knowledge of TikTok and Instagram platforms, including algorithms, content trends, and best practices.
• Strong analytical skills to interpret social media analytics, trends, and audience insights for content optimization.
• Experience with social media analytics tools and influencer marketing platforms
• Familiarity with video editing software (e.g., CapCut, Canva) and other creative digital tools.
• Fluent or highly proficient in English; able to produce culturally relevant content resonating specifically with different audiences.
• Proactive, creative thinker with the ability to identify and capitalize on social media trends rapidly.
• Ability to collaborate with A-players in a growth.
• Motivation and willingness to execute in the most competitive market with such companies as OpenAI, Perplexity, Character AI, and others who don’t and won’t stop innovating just like us
• Outcome-driven work approach and result-oriented attitude
• No fears in working in non-existent niches: yesterday there was no one, today we are the first player, and tomorrow we are grinding through dozens of competitors like us

Why Replika

• 35 M+ users who actually care about what we build.
• Remote-first with sane meeting hours (CET core time).
• Competitive pay, stock options, annual team retreats.

What we offer

• Competitive salary based on your experience and skill set
• Opportunity to build an AI product that deeply impacts users
• Expect to work some European hours, as the team is in Europe. Potential visa support is available
• Global off-site meetings, including gatherings in San Francisco

At Replika, growth isn’t a maybe—it’s built in. Do the work. Deliver. One great project could double your salary. Seriously. Who do we think we are? Replika. We move fast. Very. Join us at the forefront of emotional AI.