Content Manager (Social)

Rangers Football Club; Glasgow; On-site; GBP 35,000 - 55,000; Full time

Job summary

Rangers Football Club is seeking a Content Manager to lead our social media across Instagram, X, TikTok, YouTube and more. This hands-on role blends editorial instinct with platform craft to plan, publish and optimise day-to-day output and real-time matchday content.

You will shape our social strategy, contribute website editorial content, and line-manage a Social Media Executive while collaborating with video, photography, design, and marketing teams to maximise reach and fan engagement.

Qualifications

• Proven experience in a social media content creation role, preferably in sport.
• Hands-on expertise across Instagram, X, TikTok, YouTube.
• Experience line-managing a team and collaborating with multiple departments.

Responsibilities

• Own Rangers FC's social media channels and publishing schedule.
• Lead real-time matchday content and content calendar.
• Line manage a Social Media Executive and develop the team.
• Collaborate with video, photography, design, marketing and comms teams.
• Report on KPIs to Head of Digital & Content.

Skills

Content creation

Video editing

Social media strategy

Analytics & reporting

Line management

Brand voice

Tools

Adobe Premiere

CapCut

Canva

Adobe Lightroom

Photoshop

Blinkfire

Job description

REPORTING LINE: Head of Digital & Content

DEPARTMENT: Digital & Content

CONTRACT: Full-time, Permanent

THE ROLE

Rangers FC is looking for a Content Manager to lead our social media presence across every major platform. This is a hands-on, creative role at the heart of our Digital & Content team, combining strong editorial instincts with a genuine feel for what works on each platform. You will plan, create and publish our day-to-day social output, lead real-time matchday coverage, and work closely with the Head of Digital & Content to shape our social strategy. You will also contribute editorial content for the Club website to get the most out of everything we produce.

KEY RESPONSIBILITIES

Social Media Content & Publishing

• Plan, create, and publish engaging, platform-native content across all club social media channels including Instagram, X (Twitter), TikTok, LinkedIn, WhatsApp Broadcast, Facebook, YouTube and any other emerging channels.
• Lead matchday social media coverage, producing real-time content across platforms that captures the atmosphere, narrative, and key moments of each fixture.
• Contribute to creation and execution of a rolling content calendar that balances planned campaign activity with reactive, culturally relevant content opportunities.
• Maintain a consistent brand voice and tone across all platforms while adapting content style to suit the nuances and audiences of each channel.
• Produce and edit short-form video content for social platforms, including Reels, TikToks, and Shorts, whether independently or in collaboration with the video team.
• Capture photography for social use where required, ensuring coverage of key moments where the primary photography resource is unavailable.
• Work with the Head of Digital & Content to develop and refine the club's social media strategy, including platform-specific approaches and growth targets.
• Monitor social media performance data on an ongoing basis, drawing insight from analytics to inform content decisions and report on key metrics.
• Stay ahead of platform algorithm changes, emerging formats, and cultural trends, proactively bringing forward-thinking ideas to the team.
• Identify and act on content opportunities in real time, including breaking news, player milestones, and fan moments.

Editorial Contribution

• Contribute written editorial content for the club website as required, including news articles, match previews, and player features.
• Support the promotion of editorial and publishing output through social channels, working closely with colleagues to maximise content reach.
• Line manage a Social Media Executive, providing clear direction, regular feedback, and support for their professional development.
• Collaborate closely with the video, photography, design, marketing, and communications teams to ensure cohesive and well-resourced content output.
• Liaise with the football department, commercial partners, and wider club stakeholders to identify and develop content opportunities as well as maintaining strong relationships.

SPECIFIC ACCOUNTABILITIES

• Ownership of the club's social media channels and the quality, frequency, and performance of content published across them.
• Day-to-day management of the social content calendar and publishing schedule.
• Line management responsibility for a Social Media Executive.
• Reporting on social media KPIs to the Head of Digital & Content on a regular basis.
• Ensuring all published content adheres to brand guidelines, legal requirements, and club values.

THE CANDIDATE

The candidate attributes include:

• Proven experience in a social media content creation role, preferably within sport, media, or a fast-paced content environment.
• Demonstrable hands-on expertise across Instagram, X, TikTok, Facebook, and YouTube, including knowledge of each platform's content formats, algorithms, and audience behaviours.
• Strong creative instincts with the ability to identify a compelling story and translate it into platform-appropriate content quickly and effectively.
• Proficiency in video editing for social platforms using tools such as Adobe Premiere, CapCut, or equivalent.
• Strong written communication skills, including the ability to write in a defined brand voice.
• Excellent organisational skills and the ability to manage multiple workstreams, including real-time matchday demands.
• Confidence working independently and making content decisions under time pressure.
• A genuine passion for football and a deep understanding of both fan culture and Rangers Football Club.
• Experience working within a professional football club or sports organisation.
• Experience in a people management or mentoring capacity.
• Familiarity with social media management and scheduling platforms (eg, Canva).
• An entrepreneurial mindset, willing to bring fresh ideas, platforms, software and formats from ideation to execution.
• Understanding of social media analytics tools and the ability to translate data into actionable insight (eg, Blinkfire).
• Basic photography skills and experience using editing tools such as Adobe Lightroom, CapCut and Photoshop.
• Experience creating content around major sporting events, transfer activity, or high-profile signings.

LATEST CLOSING DATE: 23rd September 2026

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

EQUALITY & INCLUSION

At Rangers Football Club we are ambitious about diversity and inclusion. If you’ve got the right skills for the job, we want to hear from you. We encourage applications from the right candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.

Rangers Football Club also welcomes applications from suitably qualified members of the armed forces family.

A copy of the club’s Diversity, Equity & Inclusion policy is available upon request.

GENERAL INFORMATION

The candidate must keep up to date with new methods and undertake any necessary internal or external training sessions in accordance with club Policies and Procedures.