Social Media Lead

Southampton Football Club; Southampton; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

2 free match tickets

Staff Health & Wellbeing initiatives

Discounted merchandise

25 days’ holiday plus birthday off

Contributory Pension

Worldwide Travel Insurance

Learning & Development opportunities

Free onsite parking

Cycle to Work Scheme

Collaborative & inclusive culture

Job summary

Southampton Football Club is seeking a skilled Social Media Lead to oversee the club’s daily social media activities, manage content to boost performance and growth, and ensure that all channels stand out.

Reporting to the Digital Content Manager, you will deliver first‑class content around the Men’s First Team, include matchday coverage, and push content beyond the club’s traditional fanbase while driving KPI‑led results. You will also support Women’s First Team and Academy coverage as needed.

Qualifications

• Relevant media or journalism qualification.
• Experience creating content across social media and digital platforms.
• Strong social media skills with platform awareness.
• Knowledge of football, digital and commercial environments.
• Track record of delivering high-quality content with attention to detail.
• Ability to work under pressure and meet tight deadlines.

Responsibilities

• Lead ideation and contribute to club social media strategy.
• Deliver first-class content across platforms for the Men’s First Team.
• Support matchday coverage at home and away.
• Assist with Women's First Team and Academy coverage as needed.
• Collaborate with editorial and content teams and other departments.

Skills

Media qualification

Content production

Platform understanding

Football knowledge

Attention to detail

Working under pressure

Education

Relevant media or journalism qualification

Job description

Be part of our journey... Location: St Mary's Stadium Hours: Full Time Contract Type: Fixed Term (until 30 April 2027) Criminal Record Check: DBS Enhanced with Childs Barred List

What is the role?

We are looking for a skilled Social Media Lead to oversee the club’s daily social media activities, manage content to boost performance and growth, and ensure that all channels stand out.

What will you be doing?

You will be heavily involved in the ideation process and expected to contribute to the overall strategy on social media, ensuring the club not only maintains, but enhances its reputation for innovation and creativity. Reporting to the Digital Content Manager, you will be expected to deliver first‑class content, primarily around the Man's First Team, including contributing to matchday coverage (both home and away), which pushes content beyond the club's traditional fanbase to gain positive attention and drives overall performance in line with key KPIs. This will include short‑form pieces on platforms such as TikTok and Instagram as well as longer‑form features on the clubs' owned platforms (app and website). You will have extensive knowledge of all established and emerging platforms, and a strong understanding of how to produce the best kind of content for each platform, whether that’s light‑hearted interviews with players or in‑depth written content. You will also support the wider Social and Editorial teams with coverage of the Women's First Team and Academy, as well as contribute to other departments as necessary, such as content generation and management for the St Mary's Stadium and LEVEL1 social media channels.

Essential Skills and Experience

• Relevant media or journalism qualification.
• Significant experience of content production across social media and digital platforms.
• Evidence of strong social media skills, including understanding the purpose of different platforms.
• Strong understanding of football, digital and commercial environments.
• Proven track‑record of delivering high‑quality content with a keen attention to detail.
• Ability to thrive under pressure and work to tight deadlines.

How this benefits you…

If you are successful, you can look forward to a healthy benefits package;

• Access to 2 free match tickets for every home league game
• Access to our staff Health & Wellbeing initiatives (Mental & Physical Health).
• Discounted Southampton Football Club merchandise.
• 25 days’ holiday per year excluding bank holidays plus your birthday off each year.
• Contributory Pension Scheme.
• Worldwide Travel Insurance for you and your family.
• Learning & Development opportunities - supporting you to develop your potential and achieve in your career.
• Free onsite parking.
• Cycle to Work Scheme.
• Collaborative & inclusive working culture.

The closing date for this role is 23 September 2026.

We are committed to safeguarding and promoting the welfare of children, young people and adults at risk and we expect everyone to share this commitment. You will be required to adhere to all relevant policies and uphold the Club’s commitment to safeguarding children, young people and adults at risk and to ensure that Southampton Football Club is free from discrimination and harassment.

The post holder will demonstrate a strong commitment to equality, diversity, and inclusion, supporting the organisation’s strategic aims to remove barriers and address inequality. You will play an active role in promoting an inclusive, discrimination‑free environment that ensures fair access to opportunities and resources. This includes fostering a culture of dignity, respect, and belonging where everyone is empowered to contribute, perform, and reach their full potential.

About Us POTENTIAL INTO EXCELLENCE

Southampton Football Club is part of St. Mary’s Football Group, which also includes the affiliated registered charity – the Saints Foundation. We look for people with integrity, compassion and support for those around them; people who take pride in what they do with an honest approach, who embrace a challenge while also being accountable for their decisions; people who have the energy and passion to bring an innovative approach to their role and strive to be different from the rest; people with the aspiration to lead the way and become an example to others. Within the walls of St. Mary’s Stadium, Staplewood Campus, the Bath Academy and our other sites and development centres across the South of England, you’ll be given the platform to work in a vibrant, intelligent and challenging environment with the potential to develop and become the best at what you do. We don’t stand still, we are constantly moving forward. Be part of it…

Southampton Football Club promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We have the Disability Confident Award, which we pride ourselves on with regard to the commitment to employing disabled people and judging people on their abilities alone. We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. We make a commitment to interview all disabled applicants who meet the minimum criteria for a job vacancy and to consider them on their abilities. Southampton Football Club is an Equal Opportunities Employer. Employment is subject to the provision of proof of eligibility to work in the UK. Southampton Football Club recognises that the safety and protection of those children and young people in day to day contact with the Club is paramount. We are committed to creating a safe culture for all. As such, you may be subject to a satisfactory enhanced disclosure via the Disclosure & Barring Service and prior to taking up any role. Southampton Football Club is committed to protecting the privacy and security of every applicant’s personal information. Please see our Recruitment Privacy Notice and Group Privacy & Data Protection Policy on our main careers page for further information.