Content Lead

A.G. Barr; Milton Keynes; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

34 days holiday

Flexible holiday trading

Living wage employer

Healthcare plan

Pension

Staff discounts

Job summary

AG Barr is seeking a Content Lead to shape, evolve, and execute the corporate brand identity across high-impact digital storytelling. You will own end-to-end content plans for the corporate website, social channels, and branding initiatives, acting as the Content Editor and collaborating with internal teams and external agencies.

The role requires translating business milestones and ESG goals into compelling narratives across video, photography, graphics, and copy, ensuring a world-class user

Qualifications

• Experience in corporate communications or brand storytelling.
• Proven ability to lead multi-channel content strategies.
• Strong collaboration with internal teams and external agencies.

Responsibilities

• Own end-to-end content plans across external digital platforms.
• Manage corporate website, social channels, and branding initiatives.
• Lead production of video, photography, and copy assets.
• Collaborate with stakeholders to translate milestones into narratives.

Job description

JobTitle:ContentLead

Location:AnyUKhub(Cumbernauld,MiltonKeynes,Middlebrook,Londonwithregulartravel)

Contractandworkingpattern:Hybridwith3daysonsite,permanent37.5hoursperweek

AreyoureadytoBeYourBestBarrNone?

LetsGrow!!!

WeareallaboutBeingYourBestBarrNoneandhavingacareerwithrealMomentsthatMatter!

Employingaround950peopleacrosstheUK,weareproudtobearesponsiblebusinessthattakescareofourpeople,valuesdiversity,givessomethingbacktoourcommunitiesandworkstominimiseourenvironmentalimpact.

For150yearsAGBarrhasbeenbuildinggreatbrandsandishometosomeofthenationsfavouriteflavours.

AtourcoreisIRN-BRU,launchedin1901andstillgoingstrongtoday,thevibrantRUBICONfruitbasedbrand,Boostmakingeverymomentbetterwithacaffeinekick,hydrationhitortastytreat,andFUNKINwhererealfruitmeansauthentictaste.

WealsohaveanumberofexcitingownedbrandswithinourportfolioincludingMOMA,whichcraftsqualityoatsintogreattastingoatdrinksandporridges.

There'sneverbeenabettertimetojoinus!

Whatwe’relookingfor…

AGBarr'sContentLeadisaspecialistroleresponsibleforshaping,evolving,andexecutingAGBarr'scorporatebrandidentitythroughhigh-impactdigitalandvisualstorytelling.Actingastheorganisation's"ContentEditor,"thisroleownstheend-to-endcontentplansacrossexternaldigitalplatforms,includingthecorporatewebsite,socialchannels,andcorporatebrandinginitiatives.

Theroleinvolvestranslatingcomplexbusinessmilestones,investorrelations,ESGgoals,andemployerbrandinginitiativesintocompellingnarrativeassets(video,photography,graphics,andcopy).Bycollaboratingcloselywithinternalstakeholdersandexternalcreativeanddigitalagencies,theContentLeadensuresaworld-classuserexperience,continuouslyleveragesdatatooptimisereach,andprotectsandenhancesAGBarr’scorporatereputation.

AsourContentLeadyouwillberesponsiblefor...

WebsiteOwnership&UXDevelopment

• PlatformManagement:Drivethecontinuousimprovement,optimisation,andongoingmanagementoftheAGBarrcorporatewebsite.
• StakeholderCollaboration:Partnerwithathird-partydigitalagencyandcross-functionalinternalteams(Brands,TalentAttraction,Finance,ESG)todevelopanoutstandingcorporatewebpresence.
• CorporateIdentityAlignment:Ensurethedigitalenvironmentreflectsglobalbestpracticesandalignsperfectlywithcorporatebrandinggoals.

End-to-EndContentStrategy&Execution

• Multi-MediaCreation:Direct,hands-onexpertproductionofcorporatevisualandwrittenassets(videoediting,brandphotographyandvideography,blogs,articles,socialcontentandmulti-channelcreativedirection).
• InternalChannelMaximisation:Accountableformaximisingthecontentcreatedforexternalchannelsacrossinternalchannelsaswell,adaptingitwherenecessarytodrivedeepemployeeengagementwithboththeAGBarrcorporatebrandanditsrespectiveconsumerbrands.
• ExecutiveBranding&LinkedInCommunityManagement:OwnAGBarr’sLinkedInaccountandactivitytoelevatetheorganisation'sexecutivevisibilityandoverallcorporatereputation.ActivelymanagethecorporateLinkedIncommunitytoacceleratenewfollowergrowth,deepenbrandloyalty,andcultivateauthenticprofessionalconnectionswithindustrypeers,talent,andstakeholders.
• Cross-FunctionalStorytelling&CommunitySupport:Produceengagingcampaignshighlightingculturalmilestones(e.g.,Pride,InternationalWomen'sDay)and"MeettheTeam"profiles.
• FizzCommunityManagement:PlayavitalsupportiveroleinthecommunitymanagementoftheinternalFizzplatform,collaboratingwiththeCommunicationsLeadtokeepinternalchannelsvibrant.

DigitalPerformance&ContentAnalytics

• PerformanceTracking:Continuouslymonitor,review,andappraisetheanalyticsandperformancemetricsofcontentpublishedacrossthecorporatewebsiteandallexternalsocialchannels.
• Data-DrivenOptimisation:Usetheseinsightstodiagnoseperformancetrends,makestrategicimprovementstovisualandwrittenassets,enhanceuserengagement,andactivelydrivetraffictoAGBarrdigitalplatforms.

Agency&CreativeManagement

• VendorLeadership:Managethird-partycreatives,specialisedagencies,andexternalvendorstodelivercontentontimeandwithinscope.
• ProductionOversight:Organiseandoverseeprofessionalphotoshootsandvideoshoots,liaisingwiththeQSEteamtoguaranteecompliancewithhealthandsafetymeasures.

Financial&OperationalAdministration

• StrategicLeadership&Governance:Actasthe'PillarLead'forthe"WeareAGBarr"corporateidentitypillar,deliveringmonthlyupdatesandreportingtothePeople&CommunicationsLeadershipTeamonprojectprogress,development,andstrategicmilestones.
• CommercialSupport:EfficientlyraisePurchaseOrders(POs)andmanagetheend-to-endpaymentandadministrativetrackingprocessesforcontentprojects.
• FlexibleExecution:Supportout-of-hoursorweekendworkonspecificoccasionsasrequiredbybusinessdemandsorhigh-profilecampaignsorevents.

Whatyouwillbring...

DigitalContent&ProductionExpertise

• Experiencewithinafast-pacedcorporatecommunications,brandorcontentfunction,withaprovenabilitytoprioritisedynamicallyandmaintaindeliverymomentumdurringdotsofchangeorshiftingbusinesspriorities.
• Aproventrackrecordofcreatinghigh-qualityvideo,photography,andgraphiccontentforcorporateplatforms,withanabilitytostrategicallyre-purposeandadaptexternalcontentforinternalchannels.
• Hands-onexperiencemanagingcorporatewebsitesandoptimisationprojectsalongsideexternaltechnicalagencies.

Data&AnalyticalInsights

• Provencapabilityintrackingandassessingwebandsocialmediametricstoevaluatecontentperformanceanditerativelyrefinedigitaloutputs.

Influencing&ProjectManagement

• Demonstratedsuccessinmanagingcreativeagenciesandvendorstoexecutemajormulti-mediadeliverables.
• Strongabilitytobuildrelationshipswithcross-functionalteamstoharveststoriesandtranslatebusinessstrategiesintoclearconsumerandcorporatenarratives.
• EligibletoworkintheUnitedKingdom.
• Willingnesstosupportoccasionalout-of-hoursorweekendworkandregulartravelwithintheUK.

Whatweoffer...

Webelieveincreatingadiverseandinclusiveculturewhereyourvoicecanbeheard.Ourskilled,loyalandcommittedpeoplearecriticaltothefuturesuccessofAGBarrwhichiswhywearecontinuallyinvestinginouremployeestodeveloptheirtalent.

Welookafterouremployeesbyofferingacompetitivesalaryandbenefitspackagewhichincludes;

• Upto34daysholiday(dependingonshiftpattern)
• Flexibleholidaytrading
• LivingWageEmployer
• HealthcareCashPlan
• PeppyHealth
• Flexiblebenefitse.g.discounts&cashback,gymmemberships,technologypurchasesetc
• Lifeassurance
• Saveasyouearnscheme
• Staffsalesdiscount
• FreeAGBarrproductsthroughoutyourworkingday
• Pension
• Annualsalaryreview
• Ongoingprofessionaldevelopment

Andmuchmore!

TofindoutmoreaboutwhatitisliketoworkforAGBarr,pleasevisitourcareersplatformhere.

Weareanequalopportunitiesemployerandhappytodiscussanyreasonableadjustmentsthatmaybeneededforsuccessfulcandidateswithadisability,healthormentalhealthcondition.

Latestclosingdateforapplicationsis8thOctober

Knowledge and Experience