Content Lead

A.G. Barr; Cumbernauld; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Living Wage

Healthcare

Pension

Annual salary review

Ongoing professional development

Staff sales discount

Free AG Barr products

Job summary

AG Barr is seeking a Content Lead to shape and execute its corporate brand identity across digital platforms, including the website, social channels, and branding initiatives. You will translate milestones and ESG goals into compelling assets such as video, photography, graphics, and copy, working with internal teams and external agencies to ensure a world‑class user experience.

You will own end‑to‑end content plans, manage internal and external stakeholders, and drive data‑driven optimisation

Qualifications

• Experience creating high‑quality video, photography, and graphic content for corporate platforms.
• Ability to strategically repurpose external content for internal channels.
• Strong track record of managing corporate websites and optimization projects with external agencies.

Responsibilities

• Platform management: drive ongoing improvement and governance of the AG Barr corporate website.
• Collaborate with brands, Talent Attraction, Finance and ESG to develop an outstanding corporate web presence.
• Own LinkedIn corporate account and executive visibility to enhance corporate reputation and follower growth.

Skills

Content Leadership

Video Production

Photography

Copywriting

Digital Analytics

Job description

JobTitle:ContentLead

Location:AnyUKhub(Cumbernauld,MiltonKeynes,Middlebrook,Londonwithregulartravel)

Contractandworkingpattern:Hybridwith3daysonsite,permanent37.5hoursperweek

AreyoureadytoBeYourBestBarrNone?

LetsGrow!!!

WeareallaboutBeingYourBestBarrNoneandhavingacareerwithrealMomentsthatMatter!

Employingaround950peopleacrosstheUK,weareproudtobearesponsiblebusinessthattakescareofourpeople,valuesdiversity,givessomethingbacktoourcommunitiesandworkstominimiseourenvironmentalimpact.

For150yearsAGBarrhasbeenbuildinggreatbrandsandishometosomeofthenationsfavouriteflavours.

AtourcoreisIRN-BRU,launchedin1901andstillgoingstrongtoday,thevibrantRUBICONfruitbasedbrand,Boostmakingeverymomentbetterwithacaffeinekick,hydrationhitortastytreat,andFUNKINwhererealfruitmeansauthentictaste.

WealsohaveanumberofexcitingownedbrandswithinourportfolioincludingMOMA,whichcraftsqualityoatsintogreattastingoatdrinksandporridges.

There'sneverbeenabettertimetojoinus!

Whatwe’relookingfor…

AGBarr'sContentLeadisaspecialistroleresponsibleforshaping,evolving,andexecutingAGBarr'scorporatebrandidentitythroughhigh-impactdigitalandvisualstorytelling.Actingastheorganisation's"ContentEditor,"thisroleownstheend-to-endcontentplansacrossexternaldigitalplatforms,includingthecorporatewebsite,socialchannels,andcorporatebrandinginitiatives.

Theroleinvolvestranslatingcomplexbusinessmilestones,investorrelations,ESGgoals,andemployerbrandinginitiativesintocompellingnarrativeassets(video,photography,graphics,andcopy).Bycollaboratingcloselywithinternalstakeholdersandexternalcreativeanddigitalagencies,theContentLeadensuresaworld-classuserexperience,continuouslyleveragesdatatooptimisereach,andprotectsandenhancesAGBarr’scorporatereputation.

AsourContentLeadyouwillberesponsiblefor...

WebsiteOwnership&UXDevelopment

• PlatformManagement:Drivethecontinuousimprovement,optimisation,andongoingmanagementoftheAGBarrcorporatewebsite.
• StakeholderCollaboration:Partnerwithathird-partydigitalagencyandcross-functionalinternalteams(Brands,TalentAttraction,Finance,ESG)todevelopanoutstandingcorporatewebpresence.
• CorporateIdentityAlignment:Ensurethedigitalenvironmentreflectsglobalbestpracticesandalignsperfectlywithcorporatebrandinggoals.

End-to-EndContentStrategy&Execution

• Multi-MediaCreation:Direct,hands-onexpertproductionofcorporatevisualandwrittenassets(videoediting,brandphotographyandvideography,blogs,articles,socialcontentandmulti-channelcreativedirection).
• InternalChannelMaximisation:Accountableformaximisingthecontentcreatedforexternalchannelsacrossinternalchannelsaswell,adaptingitwherenecessarytodrivedeepemployeeengagementwithboththeAGBarrcorporatebrandanditsrespectiveconsumerbrands.
• ExecutiveBranding&LinkedInCommunityManagement:OwnAGBarr’sLinkedInaccountandactivitytoelevatetheorganisation'sexecutivevisibilityandoverallcorporatereputation.ActivelymanagethecorporateLinkedIncommunitytoacceleratenewfollowergrowth,deepenbrandloyalty,andcultivateauthenticprofessionalconnectionswithindustrypeers,talent,andstakeholders.
• Cross-FunctionalStorytelling&CommunitySupport:Produceengagingcampaignshighlightingculturalmilestones(e.g.,Pride,InternationalWomen'sDay)and"MeettheTeam"profiles.
• FizzCommunityManagement:PlayavitalsupportiveroleinthecommunitymanagementoftheinternalFizzplatform,collaboratingwiththeCommunicationsLeadtokeepinternalchannelsvibrant.

DigitalPerformance&ContentAnalytics

• PerformanceTracking:Continuouslymonitor,review,andappraisetheanalyticsandperformancemetricsofcontentpublishedacrossthecorporatewebsiteandallexternalsocialchannels.
• Data-DrivenOptimisation:Usetheseinsightstodiagnoseperformancetrends,makestrategicimprovementstovisualandwrittenassets,enhanceuserengagement,andactivelydrivetraffictoAGBarrdigitalplatforms.

Agency&CreativeManagement

• VendorLeadership:Managethird-partycreatives,specialisedagencies,andexternalvendorstodelivercontentontimeandwithinscope.
• ProductionOversight:Organiseandoverseeprofessionalphotoshootsandvideoshoots,liaisingwiththeQSEteamtoguaranteecompliancewithhealthandsafetymeasures.

Financial&OperationalAdministration

• StrategicLeadership&Governance:Actasthe'PillarLead'forthe"WeareAGBarr"corporateidentitypillar,deliveringmonthlyupdatesandreportingtothePeople&CommunicationsLeadershipTeamonprojectprogress,development,andstrategicmilestones.
• CommercialSupport:EfficientlyraisePurchaseOrders(POs)andmanagetheend-to-endpaymentandadministrativetrackingprocessesforcontentprojects.
• FlexibleExecution:Supportout-of-hoursorweekendworkonspecificoccasionsasrequiredbybusinessdemandsorhigh-profilecampaignsorevents.

Whatyouwillbring...

DigitalContent&ProductionExpertise

• Experiencewithinafast-pacedcorporatecommunications,brandorcontentfunction,withaprovenabilitytoprioritisedynamicallyandmaintaindeliverymomentumdurringdotsofchangeorshiftingbusinesspriorities.
• Aproventrackrecordofcreatinghigh-qualityvideo,photography,andgraphiccontentforcorporateplatforms,withanabilitytostrategicallyre-purposeandadaptexternalcontentforinternalchannels.
• Hands-onexperiencemanagingcorporatewebsitesandoptimisationprojectsalongsideexternaltechnicalagencies.

Data&AnalyticalInsights

• Provencapabilityintrackingandassessingwebandsocialmediametricstoevaluatecontentperformanceanditerativelyrefinedigitaloutputs.

Influencing&ProjectManagement

• Demonstratedsuccessinmanagingcreativeagenciesandvendorstoexecutemajormulti-mediadeliverables.
• Strongabilitytobuildrelationshipswithcross-functionalteamstoharveststoriesandtranslatebusinessstrategiesintoclearconsumerandcorporatenarratives.
• EligibletoworkintheUnitedKingdom.
• Willingnesstosupportoccasionalout-of-hoursorweekendworkandregulartravelwithintheUK.

Whatweoffer...

Webelieveincreatingadiverseandinclusiveculturewhereyourvoicecanbeheard.Ourskilled,loyalandcommittedpeoplearecriticaltothefuturesuccessofAGBarrwhichiswhywearecontinuallyinvestinginouremployeestodeveloptheirtalent.

Welookafterouremployeesbyofferingacompetitivesalaryandbenefitspackagewhichincludes;

• Upto34daysholiday(dependingonshiftpattern)
• Flexibleholidaytrading
• LivingWageEmployer
• HealthcareCashPlan
• PeppyHealth
• Flexiblebenefitse.g.discounts&cashback,gymmemberships,technologypurchasesetc
• Lifeassurance
• Saveasyouearnscheme
• Staffsalesdiscount
• FreeAGBarrproductsthroughoutyourworkingday
• Pension
• Annualsalaryreview
• Ongoingprofessionaldevelopment

Andmuchmore!

TofindoutmoreaboutwhatitisliketoworkforAGBarr,pleasevisitourcareersplatformhere.

Weareanequalopportunitiesemployerandhappytodiscussanyreasonableadjustmentsthatmaybeneededforsuccessfulcandidateswithadisability,healthormentalhealthcondition.

Latestclosingdateforapplicationsis8thOctober

Knowledge and Experience