Content Lead

Granola; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic startup in the AI sector seeks a Content Lead to shape and own all content published by the company. This role involves developing creative campaigns across various platforms, turning brand positioning into impactful content, and collaborating closely with marketing teams. The ideal candidate should have substantial experience in B2B content creation, creative media skills, and a proactive, builder mindset. Join us to redefine how we communicate and grow our community.

Qualifications

• Experience in creating standout content for B2B or product-led tech brands.
• Hands-on creative experience in relevant media roles.
• Ability to manage content distribution across various channels.

Responsibilities

• Own Granola's organic and social content across various platforms.
• Develop and test new content concepts for brand exposure.
• Collaborate with marketing to create effective acquisition programs.

Skills

Content creation

Social media strategy

Creative writing

Collaboration with marketing

Job description

Hey, we’re team Granola 👋
We’re building an AI notepad that helps teams get to the point faster. Now we want to build a brand people actually pay attention to in a category full of forgettable AI tools. Content is how we get there.

We’re looking for a Content Lead to take ownership of everything we say, publish and show to the world. You’ll shape how people see Granola, the stories we tell, and the community growing around our product.

This is a new function at Granola and you’ll be building it from scratch. Day to day, you’ll make things. Writing. Shooting. Editing. You will also scale your output through freelancers, agencies and eventually a team.

What you’ll do

• Own Granola’s organic and social content across LinkedIn, X, TikTok, YouTube, email and our blog
• Turn our brand positioning into creative that feels alive everywhere our ICP hangs out
• Take ideas from zero to one. Develop concepts, test scrappily and turn winners into repeatable programs
• Tell our story in public. Founder stories, behind the scenes, lessons from building Granola
• Partner with Growth Marketing to turn organic signal into scalable acquisition programs
• Collaborate with Product Marketing on launches, narratives and in-product moments
• Brief, direct and quality control freelancers and agencies to extend your output without losing the Granola voice

Your background looks something like

• You have created standout content for B2B or product-led tech brands
• You have hands-on creative experience as a designer, videographer, writer, editor or similar
• You have owned channels end to end. Idea to script or asset. Publish. Learn. Iterate
• You understand distribution. What works natively on LinkedIn, TikTok and YouTube and why
• You have partnered closely with performance and product marketing teams to make their work sharper, more impactful and more effective

As a person, you…

• Are a driver, not a passenger. You spot opportunities and run with them
• Love making things on the internet. You are a builder first
• Are energized by zero to one work, ambiguity and figuring out the playbook as you go
• Value low ego, high ownership collaboration with PMM, growth and founders
• Have strong creative taste and are pragmatic about experimentation, data and constraints
• Are excited about AI native products and how they change what great content and creative can look like

If this sounds like you, we would love to meet you.