Content Growth & Performance Analytics Lead

Spotlight Sports Group; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Private medical insurance

Parental leave

Season Ticket Loan

Cycle to Work Scheme

Life assurance

Star card

Step Further Awards

Volunteer two days per year

Job summary

Spotlight Sports Group seeks a Senior Content Performance Analyst to own performance analysis for the Racing Post newsroom. You will turn audience and subscription data into decisions editors act on, working in the Data Intelligence Unit and alongside the content department.

You will answer questions that matter to a subscription business—driving acquisition, habit formation and churn reduction—while collaborating with editors and desk leaders to apply insights in day-to-day decisions.

Qualifications

• Strong technical analytical skills with SQL and modern data warehouse experience.
• Experience analysing subscription or membership businesses including churn drivers.
• Experience using AI tools in analytical work for scalable reporting.

Responsibilities

• Own performance analysis across all content and product formats to shape strategy.
• Build and maintain analyses of user engagement linked to subscription lifecycle and acquisition.
• Design and test hypotheses to support subscriber growth plans and retention.
• Collaborate with senior editors to translate analysis into editorial recommendations.
• Provide performance input for regular editorial reviews and decide on content/formats to scale.
• Develop and maintain self-serve reporting so editors access trustworthy data at decision points.
• Utilize AI tools to scale analysis and automate routine reporting for editors.
• Ensure data quality by defining metrics and maintaining consistency across platforms.
• Support major content investment decisions with data-driven evidence.
• Coach editors and desk leaders to interpret insights in everyday decision-making.
• Work with Data Intelligence Unit to develop data capabilities underlying the role.

Skills

SQL

AI tools in analytics

Data warehousing

Cohort retention

Tools

Amplitude

Job description

Spotlight Sports Group seeks a Senior Content Performance Analyst to own performance analysis for the Racing Post newsroom. You will turn audience and subscription data into decisions editors act on, working in the Data Intelligence Unit and alongside the content department.

You will answer questions that matter to a subscription business—driving acquisition, habit formation and churn reduction—while collaborating with editors and desk leaders to apply insights in day-to-day decisions.