Content Growth & Performance Analyst

Jobtailor; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Jobtailor is seeking a data analytics professional to own performance analysis across content and product formats, shaping strategy through deep, cross-cutting insights. You will build and maintain engagement analysis tied to audience personas and subscription lifecycle, testing hypotheses to drive subscriber growth.

You will work with senior editors to translate analysis into editorial recommendations, safeguard data quality, and develop self-serve reporting for editors, using AI tools to scale

Qualifications

• Strong SQL and experience with a modern data warehouse and product analytics tools.
• Experience analysing subscription or membership businesses, including cohort retention and lifecycle analysis.
• Track record of analyses that influence decisions rather than just reporting.
• Practical experience using AI tools in analytical work and scaling reporting.
• Experience with Amplitude (or similar) to build data literacy in content teams.

Responsibilities

• Own cross-cutting analysis to shape content and product strategy.
• Analyze user-level engagement linked to audience personas and lifecycle.
• Design hypotheses and present actionable insights to stakeholders.
• Translate analysis into practical editorial recommendations and challenge assumptions with evidence.
• Support editorial reviews with performance insights to guide content decisions.

Skills

SQL

Amplitude

Cohort Retention

Lifecycle Analysis

AI in Analytics

Data Warehouse

Product Analytics Tools

Communication Skills

Independence

Prioritization

Audience Engagement

Publishing & Media

Tools

Amplitude

Data Warehouse

AI Tools

Job description

Jobtailor is seeking a data analytics professional to own performance analysis across content and product formats, shaping strategy through deep, cross-cutting insights. You will build and maintain engagement analysis tied to audience personas and subscription lifecycle, testing hypotheses to drive subscriber growth.

You will work with senior editors to translate analysis into editorial recommendations, safeguard data quality, and develop self-serve reporting for editors, using AI tools to scale