Content Analytics & Insights Analyst

Premier League

Greater London

Hybrid

GBP 40,000 - 60,000

Full time

3 days ago

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Job summary

Premier League is seeking a Data and Insights Analyst to join the Broadcast Research and Analytics team, supporting Premier League Studios with data capture, measurement and insights. The role focuses on building and maintaining dashboards, performing analyses with SQL and Excel, and translating findings into clear, actionable narratives for stakeholders.

You will contribute to content performance reviews and ROI analyses, and help extend data sources and market trends across the league’s

Qualifications

Experience in an analyst, research, or insights role – ideally within media, sport, or a content-focused business.
Strong analytical ability with experience managing complex data sets.
Proficient in SQL and Excel, with demonstrable hands-on experience.
Experience with Power BI or similar visualisation tools (e.g. Tableau, Google Analytics), including building and maintaining dashboards.
Qualitative research skills – knowing how to frame a question, find the right sources and turn findings into a clear narrative – are desirable.
Excellent communication skills, with the ability to present complex data in a clear and compelling way to a range of audiences.
Advanced PowerPoint skills
Ability to work independently, manage timelines and priorities and operate with minimal guidance.
A commitment to building effective relationships with internal teams and working collaboratively and effectively in a fast-paced environment

Responsibilities

Maintain and develop Power BI dashboards, ensuring that key metrics are accessible to all stakeholders and data is easy to interpret
Use SQL and Excel to extract and manipulate data to produce both BAU and ad hoc reports
Support deep-dive analyses into the performance of centrally-produced content, including identifying trends and key insights and helping to translate these into story-led outputs that clearly articulate the salient points and opportunities for the business
Research and analyse external data sources, including industry reports, relevant audience insights and content consumption trends that will meaningfully inform content and service planning and decision making
Proactively identify new and additional data sources and metrics that will enhance our ongoing analysis and validate insights-led recommendations
Support the Senior Manager, Analytics in ongoing content performance reviews and ROI analysis
Design and develop surveys to collect broadcaster qualitative insights and translate survey data into meaningful outputs
Support the wider Broadcast Research and Analytics Team in its key responsibilities, including the collation and analysis of global viewership data across all platforms (broadcast and digital)