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Content Executive

GOAT Interactive

Greater London

On-site

GBP 25,000 - 35,000

Full time

2 days ago
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Job summary

A dynamic company in the sports and betting industry is seeking a skilled Content Executive. This entry-level position involves creating and managing content across platforms, ensuring high-quality engagement. Ideal candidates will have a passion for sports, a data-driven mindset, and experience with CMS tools like WordPress. The role requires collaboration across teams and the ability to analyse content performance. Weekend shifts may be required.

Qualifications

  • Experience with CMS platforms and uploading content.
  • Ability to work collaboratively across multiple teams.

Responsibilities

  • Upload and manage sites to ensure relevant betting content.
  • Collaborate with departments to develop engaging content.
  • Analyse website performance to drive content strategy.

Skills

Creative
Data-driven mindset
Excellent attention to detail
Enthusiastic personality

Tools

WordPress
Google Analytics
Google Search Console
Looker
HTML

Job description

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We are looking for a skilled and detail-oriented Content Executive to join our dynamic team. This role involves creating, maintaining, and optimising content across multiple platforms, ensuring high-quality and engaging materials for our audience. The ideal candidate will have a strong understanding of digital content, and front-end site management, along with a passion for sports and betting.

Key Responsibilities:

  • Upload and manage our sites - ensure relevant betting content is displayed.
  • Conduct rigorous testing and improvements on all site content to enhance user experience.
  • Collaborate with key departments (Promotions, CRM, SEO) to develop tailored and engaging content for different markets and brands.
  • Analyse website performance using Google Analytics, Google Search Console, and Looker to drive content strategy and enhance user engagement, creating custom reports.
  • Create blog-style content relevant to sports betting, casino and branding.
  • Transform text documents into HTML files for web publishing.
  • Conduct front-end site maintenance, ensuring smooth operation and content accuracy.
  • Optimise customer betting options by refining and updating relevant content.
  • Participate in occasional weekend shifts (approximately once every four weeks) as required.

Requirements:

  • Creative with strong determination to succeed.
  • Experience working with CMS platforms and uploading content.
  • Data-driven mindset with an analytical approach to content performance.
  • Experience with WordPress and ability to manage content on multiple sites.
  • Basic HTML skills for content formatting and updates.
  • Enthusiastic personality with a can-do attitude.
  • Ability to work collaboratively across multiple teams and departments.
  • Excellent attention to detail and ability to multitask.
  • Flexibility to work some weekend shifts as required.
  • Team player who can collaborate across departments.

Nice to have:

  • Familiarity with Google Analytics, Google Search Console, and Looker for content analysis and reporting.
  • Understanding of SEO principles and ability to optimise content for search rankings.
  • Experience in localisation of content for foreign markets (preferably Africa).
  • Knowledge or interest in sports and betting is highly desirable.
  • Knowledge of the gaming industry is a plus.
  • French or Portuguese speaker is a plus.
Seniority level
  • Seniority level
    Entry level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Administrative
  • Industries
    Marketing Services

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