PR & Content Executive

Redefined Ltd; London; Remote; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic and purpose-driven team at a fast-growing scale-up dedicated to redefining life after 50. As a PR and Content Executive, you'll play a vital role in enhancing brand awareness and creating impactful B2B content. This position offers the opportunity to work in a fully remote environment, with flexibility and a strong emphasis on work-life balance. You'll collaborate with a diverse and inclusive team, contributing to meaningful projects that challenge outdated stereotypes of older workers. If you're passionate about purposeful work and eager to make a difference, this role is perfect for you.

Benefits

30-day holiday allowance

Defined contribution pension scheme

Team bonus based on sales targets

Employee incentive scheme

Professional development investment

Flexible working arrangements

Collaborative work environment

Qualifications

• Proven track record in copywriting and PR within a start-up environment.
• Experience with social media, especially LinkedIn, to drive engagement.

Responsibilities

• Draft compelling content for various platforms to support sales efforts.
• Pitch newsworthy content to the B2B HR trade press for coverage.

Skills

Copywriting

Public Relations

Social Media Management

Communication Skills

Attention to Detail

Tools

CMS

LinkedIn Analytics

Job description

About Us:

The 55/Redefined Group is a fast-growing scale-up, launched in September 2021 to address the challenges of an ageing population and the future of work. We’re redefining life after 50, creating solutions for this demographic and for the businesses targeting and hiring them to realise their potential and the crucial role they must play in the global economy.

We’re challenging the status quo, debunking myths and throwing away outdated stereotypes of older workers. We are a diverse and inclusive employer, welcoming individuals of all backgrounds and ages who share our passion for challenging the status quo. 55/Redefined advocates for age diversity, positivity and inclusion across all areas and stages of life. 55/Redefined group is a parent company with three main sub-sectors:

• Work/Redefined: An employer focused website, which supports businesses and other organisations on Age Inclusivity. The site offers employers insights, industry data, consulting services, Age Inclusive Accreditation, training and assessment.
• Jobs/ Redefined: An over 50s jobs board, where hirers can manage open vacancies and candidates can search and apply for roles.
• Life/Redefined: A membership platform which shares inspiring life stories and curates expert opinions on topics from career advice to financial planning to fitness and travel. It is showcased by stories of over-50’s ‘Redefiners’ who challenge the status quo and are living their best lives as an inspiration for others to follow.

We live and breathe our mission as an employer. A university degree is not required, and age is no barrier. We are a remote team (quarterly get-together in central London and multiple virtual team calls), and we are open to flexible working.

Why Apply?

This is an exceptional opportunity to do purposeful, meaningful work and help change the world for generations to come, joining a scale-up team who are delivering first to market solutions.

Role Overview

We are seeking a PR and Content Exec to join our Marketing Team. You will play a crucial role in supercharging our brand awareness, as well as creating epic B2B content to help our Commercial Teams showcase and sell our product offering.

Key Responsibilities

• Draft a range of content including case studies, two pagers, research papers and blog posts to support our Commercial Teams’ sales efforts.
• Craft and pitch newsworthy content to the B2B HR trade press, securing coverage in tier 1 titles.
• Amplify our presence on LinkedIn, building traction with relevant followers and engaging in zeitgeist conversations.
• Support our CEO and founder with press interviews, social media amplification and event activation.
• Review speaker and award entry opportunities to make our brand famous.
• Collaborate with key stakeholders internally, including the rest of the Marketing Team, Sales & Delivery leaders, the Product Team and more!

Skills & Experience

We are looking for a PR and Content Exec who is passionate about propelling high growth brands with a good dose of purpose and commercial acumen. The ideal candidate will have a proven track record of working in a start-up, with the ability to juggle multiple priorities:

• Copywriting experience: Demonstrated ability to write compelling content that delivers commercial value. Experience of using a CMS to upload and publish content, as well as delivering clear traffic uplift SEO optimisation would be valuable.
• PR experience: Experience of creating and pitching topical news stories to the trade press in a rapid response style (ideally the HR press, but other B2B works too).
• Social media experience: In-depth knowledge of LinkedIn and how to use the platform and its analytics to drive revenue and engagement.
• Founder & CEO support: Ideally you will have experience of partnering with a founder and/or CEO to raise company profile.
• Speaker & award entries: A track record of identifying organic speaker opportunities and securing spots is a nice to have.
• Communicative: Strong and clear communication skills are required.
• Attention to detail: Strong attention to detail while working at speed.

This comprehensive skill set will enable you to contribute significantly to our company growth story.

Our Culture:

You will work in a collaborative environment amongst a group of highly motivated multigenerational team members. Our team is our biggest asset, without a doubt.

Don’t check off every box in the requirements listed above? Please apply anyway! 55 Redefined is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging.

Additional Information for Candidates:

• Holiday: We offer a generous 30-day holiday allowance
• Remote working: We are a fully remote team with regular team meet-ups
• Pension Scheme: We offer a defined contribution pension scheme
• Team Bonus: We offer a team bonus based on the achievement of sales targets.
• Share options: All employees are eligible to participate in our Employee Incentive scheme once probation is concluded.
• Career Growth: At 55/Redefined, we invest in our team members' professional development.
• Innovative Environment: Join a forward-thinking organisation that encourages creativity and innovation.
• Impactful Work: Every day, you'll contribute to creating a more inclusive and age-diverse workforce.
• Work-Life Balance: We understand the importance of work-life balance. Enjoy flexible working arrangements that empower you to achieve your career goals without sacrificing your personal life.

How to Apply:

If you're ready to join a dynamic team on a mission to redefine the future of work and leave a lasting impact, please submit your resume. We can't wait to hear from you!

55/Redefined is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.