Content Designer

NHS Ayrshire & Arran; Glasgow; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Pension scheme

Work-life balance policies

Occupational health services

Learning resource centres

Discounted leisure

Financial benefits

Shopping benefits

Job summary

Public Health Scotland is seeking a Content Designer to shape how people access health information across digital channels. You’ll work in a scrum team to create, edit and improve content that is clear, accessible and aligned with plain-language standards.

You will apply user-centred design, use CMS platforms and web analytics to review content, and collaborate with subject matter experts and designers to deliver services that help people find and understand information.

Qualifications

• Design and deliver usable, accessible digital content.
• Use CMS to manage and publish content.
• Interpret web analytics and user feedback to improve content.

Responsibilities

• Create, edit and improve content meeting user needs and Public Health Scotland's objectives.
• Apply user-centred design, accessibility and plain language standards.
• Collaborate with multidisciplinary colleagues to improve digital services and information.
• Ensure content meets accessibility, quality and governance standards.
• Use research and feedback to identify opportunities and measure impact.
• Contribute to content governance and best practices across the organisation.

Skills

Content design

CMS

Web analytics

Education

Degree level or equivalent

Tools

CMS platforms

Job description

About The Organisation

Public Health Scotland launched 1st April 2020 as a national health board, employing around 1200 people, and with an annual budget of around £101 million. Public Health Scotland wants to see a Scotland where everybody thrives, a Scotland where life expectancy improves and the difference in life expectancy between our poorest and wealthiest areas gets smaller.

The Post

Do you want to help shape how people access and understand public health information? At Public Health Scotland, we're dedicated to improving the health and wellbeing of our communities, and we're looking for a Content Designer to help us achieve that mission.

As a Content Designer, you'll play a key role in creating, improving and managing content across our digital channels. Working as part of a scrum team, you'll use evidence, user needs and content design best practice to ensure our content is clear, accessible and easy to use. You'll collaborate with subject matter experts, designers, researchers and stakeholders across the organisation to help people find and understand the information they need.

As a Content Designer, You Will

• Create, edit and improve content that meets user needs and supports Public Health Scotland's objectives.
• Apply user-centred design principles, evidence and insight to develop accessible and inclusive content.
• Work with colleagues across disciplines to design and continuously improve digital services and information.
• Help ensure content meets accessibility, plain language and quality standards.
• Use data, user research and feedback to identify opportunities for content improvement and measure impact.
• Contribute to content governance processes and support good content practices across the organisation.

The Candidate

You will work across a range of Public Health Scotland’s digital services to design user-focused digital content, including the further development of our website (https://publichealthscotland.scot) and our intranet.

Educated to degree level or equivalent, you will have demonstrable experience and skills in:

• Designing and delivering usable and accessible digital content and using content management systems (CMS).
• Using and interpreting web analytics and user feedback to review and improve digital content.
• Supporting the delivery of digital projects with excellent personal organisation skills including effective work planning.

You will also have strong communication skills and ability to manage relationships with colleagues, service teams and partners.

If you choose to use artificial intelligence (AI) or other tools to assist in writing your application, it's essential to personalise this information, particularly your supporting information section. While AI can help streamline the writing process, these tools cannot fully grasp the context or requirements of the job you’re applying for. By submitting your application, you confirm that all answers are your own work, reflect your personal knowledge, skills and experience, and have not been solely produced by AI or similar technologies.

Location and Working Pattern:
The post is based in either Gyle Square, Edinburgh or Bothwell Street, Glasgow. We are currently hybrid working; therefore, you will be expected to spend time in both PHS offices as well as the option to work at home.
The work pattern is Monday to Friday, 36 hours per week.
PHS is a flexible employer, and we are happy to discuss requests for alternative working patterns.
During times of public health emergency, or other urgent business need, you may be required on a temporary basis to work your normal contracted working hours over 7 days including weekends, in order to meet the needs of the service.
It is a condition of this employment that you must live and remain a resident within the UK for the post in which you will be employed with PHS.

Benefits

Our benefits package includes pension scheme, comprehensive range of work life balance policies, occupational health services, learning resource centres and discounted leisure, financial and shopping benefits.

Inclusion

Public Health Scotland (PHS) is a national NHS board committed to being a diverse, inclusive and welcoming employer. We support a range of flexible working options to help colleagues balance work and personal responsibilities. As an Established Carer Positive employer, we are committed to supporting staff with caring responsibilities and fostering a flexible, understanding workplace culture.

We offer a wide range of learning and development opportunities to support colleagues to grow and thrive. Staff are also welcome to join our active equality networks.

As an equal opportunities and Disability Confident Employer, we aim to guarantee an interview to disabled applicants who meet the minimum shortlisting criteria, and we are committed to providing an accessible and inclusive recruitment experience.

PHS is working towards becoming a trauma informed organisation and recognises that trauma may affect people in different ways, including during the recruitment process.

If you need reasonable adjustments or support, please contact the Recruitment Team on [e-mail]

Further Information

For an informal discussion on the post, please contact Neal Christie, Content Strategist via mobile on 07482721375 or via email on [e-mail].

Closing date for completed applications is Tuesday 3rd November 2026.

Further information on PHS is available from: www.publichealthscotland.scot

Please note that the majority of correspondence is sent by e-mail only, so please check your e-mail regularly (including junk folders).

We are an equal opportunities employer and as committed participant in the disability confident scheme, guarantees to interview all disabled applicants who meet the minimum criteria for our vacancies however, where exceptionally high application volumes make this impracticable, a fair and proportionate shortlisting approach will be applied in line with Disability Confident guidance.