Content Creator Marketing Manager Construction industry

M O’Brien Group; St Albans; On-site; GBP 28,000 - 38,000; Full time

Job summary

M O’Brien Group is seeking a versatile content and marketing professional in the United Kingdom to lead content creation across channels. You will film on-site, edit videos and photos, and craft campaigns aligned with industry events. The role requires coordinating assets with commercial teams and ensuring brand consistency across materials.

You will manage emails, measure performance, and assist with events. A driving licence and ability to travel to sites are desirable.

Qualifications

• Previous digital marketing experience is required.
• Confident content creator with video/photography skills.
• Strong editing software proficiency and brand alignment.
• Ability to manage multiple campaigns and deadlines.
• Solid understanding of SEO and digital channels.
• Full driving licence and willingness to travel to sites.

Responsibilities

• Arrange and conduct site visits to film and photograph teams and equipment.
• Edit and post content across social channels and website.
• Generate content campaigns for industry calendar events.
• Produce product photography and spec sheets for new equipment.
• Create collateral for digital and print for commercial teams.
• Proofread and align presentations with brand guidelines.
• Design, execute and manage email campaigns (newsletters, promos).
• Document good news stories for case studies and posting.
• Monitor website SEO, social analytics, and email results; suggest improvements.
• Support event planning and follow up with customer satisfaction surveys.

Skills

Content creation

Video production

Photography

Editing software

SEO understanding

Email marketing

Social media marketing

Project management

Copywriting

Communication

Drone operation

Tools

Adobe Creative Suite

Job description

We are seeking an individual to take charge of our content creation and marketing for the M O'BrienGroup. We are an exciting, growing business in the construction industry with an emphasis on our excellent team ofpeople.

The role with involve:

• Arranging and carrying out site visits to film and photographour teams and equipment in action. (Bring your work boots)
• Editing and posting of content across our social channels and website.
• Generating content campaigns for key industry calendar events.
• Product photography/ spec sheet creation for new equipment.
• Assisting the commercial teams by creating collateral material digital and for print.
• Proofing and bringing presentations in line with brand guidelines.
• Email Marketing: Design, execute, and manage engaging email campaigns (newsletters, information emails, promotions, etc.)
• Liaise with the teams to document good news stories that can be case studied and posted.
• Monitor website performance, SEO metrics, social media analytics, and email campaign results to assess effectiveness and suggest improvements.
• Support with event planning.
• Conduct follow up customer satisfaction surveys to relay feedback to the operations team.

We would expect the applicant to:

• Have previous experience within digital marketing.
• Be a confident and effective content creator Video/ Photography experience.
• Competent with Editing software to produce great visuals.
• Able to implement marketing plans and manage multiple projects and campaigns at any one time
• A strong understanding of digital marketing platforms.
• Excellent verbal and written communication skills with a proven ability in digital communications and creative copywriting.
• Strong project management skills with the ability to work independently and on your own initiative
• SEO Understanding.
• Driving licence to enable travel to sites to create content.

It would be desirable if:

• You have experience/ knowledge of the construction industry.
• Hold a CSCS card to obtain site access. (This can be provided)
• Can demonstrate competency with drone operation. (rules/ regs).

The company will provide all equipment necessary for the role, including cameras, a drone, a laptop with Adobe Editing software and necessary licences to carry out this role.