Content Creator Lead

Confidential; Warrington, Liverpool City Region; On-site; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Lead and shape social strategy

Creative, fast-paced team

Career development opportunities

Competitive salary

Job summary

Confidential in Warrington, United Kingdom, is seeking a TikTok Content Creator Lead to own content strategy and delivery on one of the world’s fastest-growing platforms. You will plan, create, and guide a team to produce engaging short-form video that resonates with audiences and aligns with brand objectives.

You will monitor trends, manage content calendars, collaborate with marketing and PR, and use data to boost reach and follower growth.

Qualifications

• Proven experience managing TikTok or other short-form video platforms.
• Strong understanding of TikTok trends and audience engagement.
• Experience delivering successful content campaigns.
• Excellent communication and organisational skills.

Responsibilities

• Develop and execute TikTok content strategies aligned with business objectives.
• Lead, mentor, and inspire content creators to produce engaging videos.
• Collaborate across marketing, PR, and social teams to ensure consistent messaging.
• Monitor trends and viral opportunities to drive growth.
• Manage content calendars and ensure timely delivery.
• Analyse performance metrics to improve content performance.
• Drive audience engagement through authentic community interaction.
• Identify opportunities to increase brand awareness and follower growth.

Skills

TikTok

Video analytics

Content campaigns

Communication

Organisation

Tools

Video editing

Analytics tools

Job description

Want to be at the heart of one of the fastest-growing areas of e-commerce? Join a growing social commerce agency and take ownership of content strategy and delivery.

About the Company

Our client is a growing and forward-thinking organisation with a strong focus on digital engagement and brand growth. They are passionate about creating impactful online experiences and are looking for a creative, trend-driven professional to help elevate their social media presence. This is an exciting opportunity to join a collaborative team where innovation, creativity, and fresh ideas are encouraged.

About the Role

We are recruiting for a TikTok Content Creator Lead to take ownership of content strategy and delivery across one of the world's fastest-growing social media platforms. This role is ideal for an experienced content creator or social media specialist who understands what drives engagement and knows how to create content that resonates with audiences.

You will lead content planning, identify emerging trends, oversee content creation, and collaborate with wider marketing and communications teams to maximise brand awareness, reach, and engagement.

Benefits

• Salary of £32,000 - £40,000
• Opportunity to lead and shape creative social media strategy
• Supportive and collaborative working environment
• Career development and progression opportunities
• Work within a creative, fast-paced digital team
• Chance to make a significant impact on audience growth and engagement

Key Responsibilities

• Develop and execute TikTok content strategies aligned with business objectives and audience interests
• Lead, mentor, and inspire content creators to produce engaging, high-quality video content
• Collaborate with marketing, PR, and social media teams to ensure consistent messaging across campaigns
• Monitor trends, challenges, platform updates, and viral opportunities
• Manage and maintain content calendars, ensuring timely content delivery
• Analyse performance metrics and use insights to improve content performance
• Drive audience engagement through authentic community interaction
• Identify opportunities to increase brand awareness and follower growth

Essential Skills & Experience

• Proven experience managing TikTok or other short-form video social media platforms
• Strong understanding of TikTok trends, algorithms, and audience engagement
• Experience creating and delivering successful content campaigns
• Excellent communication and organisational skills
• Ability to analyse performance data and optimise content accordingly

Desirable Skills

• Experience leading or mentoring content creators
• Video editing and content production experience
• Experience working with influencers or brand partnerships
• Knowledge of wider social media and digital marketing channels

If you're passionate about creators, social commerce and TikTok, and you're looking for an opportunity where you can genuinely shape and grow a function, we'd love to hear from you!