Social Media Content Creator

VML; London; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Collaborative Work Environment

Flexibility in Work Arrangements

Job summary

A leading marketing agency in London is seeking a Social Media Content Creator to develop engaging content that aligns with client objectives. The ideal candidate will drive brand initiatives on social platforms, leverage audience insights, and collaborate with teams to create impactful social-first campaigns. This role offers a dynamic environment with opportunities for professional growth.

Qualifications

• Proven experience in social content creation, ideally within an agency.
• Strong understanding of social media across various platforms.
• Excellent communication and interpersonal skills.

Responsibilities

• Ideate, create, and curate social media content.
• Identify insights from audiences for content recommendations.
• Build strong relationships with internal teams and clients.

Skills

Content Creation

Community Engagement

Collaboration

Presentation Skills

Strategic Understanding

Social Media Expertise

Education

Degree in relevant field

Tools

Social Media Platforms

Job description

Overview

Join to apply for the Social Media Content Creator role at VML.

The Role

We are seeking a hot-shot social media content lead to ideate, create, and curate truly social-first content that matches client business objectives and social audience behaviours. You’ll be an adept creative thinker, able to create at speed, and put yourself into the persona of the client’s brand.

You will embody the brand, deeply understand their audience, and work with others to lead creating all of their social content. This is true ownership of how a brand can come to life in social in ways that are innovative and engaging. So if you’re passionate about social media, know your CapCut from your Canva, and love social communities; we want to hear from you!

The VML Social team is growing and this opportunity is primed for someone that’s looking to make amazing social content, whilst learning and upskilling themselves with a team of specialists. We’re very fortunate to offer our clients the full range of social expertise, from influencer managers, social strategists, social account management, social data scientists, SEO experts, and of course…social content creators.

Key Responsibilities

• Content Creation: Ideate, source, create, and curate social media content, working with internal and client teams to bring this to life at speed and at a high quality.
• Community: Identify and leverage insights from the brand’s audience as well as broader UK cultural contexts, to help inform content and community engagement recommendations that have deep relevance for the brand in social.
• Collaboration & Client: Build strong collaborative relationships with the wider VML social and creative teams, as well as engaging clients. To ensure that the content created is right for the brand as well as being great for the social audience being targeted.
• Presentation Skills: Present ideas and content internally and to clients in a clear, concise, and persuasive manner.
• Strategic Understanding: Be able to think like a brand as well as a person on social to create content that works for both
• Channel Understanding: Demonstrate a truly native and broad understanding of everything social from LinkedIn to TikTok.

The ideal candidate will

• Have a proven track record of creating content for big brands in social.
• Ideally possess expertise in social within the financial sector (or a regulatory similar sector).
• Be a highly collaborative team player, capable of building strong relationships with clients, internal teams, and external partners.
• Be a creative thinker with the ability to communicate your ideas in clear and inspiring ways for a broad audience.
• Be comfortable working in a dynamic environment and managing multiple projects simultaneously.
• Be passionate about ‘whats next’ in social, to stay ahead of the curve.
• Be a proactive and results-oriented individual with a strong work ethic and a commitment to excellence.

Qualifications & Experience

• Proven experience in social content creation, ideally within an agency.
• Strong understanding of social media, with a variety of social platforms.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to build and maintain strong relationships.
• Experience working with cross-functional teams and managing multiple projects simultaneously.
• Experience working on financial clients is highly beneficial although not essential.
• A degree of some sort will help us understand your background and point of view.

Sound like you? Then we’d love to talk!

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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