Content & Communications Lead — Craft Stories & Campaigns

DGWGO Limited; Dalbeattie; Remote; GBP 32,000 - 48,000; Full time

Job summary

Iron & Pine, based in Dalbeattie, is seeking a Content & Communications Manager to tell our build stories from workshop to client handover. You will capture projects with original photography and video, and craft copy for social media, the website and campaigns.

You will manage our channels (Instagram, TikTok, LinkedIn, Facebook and YouTube), work with the workshop and operations, produce newsletters, press stories, and partner with industry bodies, while tracking KPIs and reporting monthly.

Qualifications

• At least three years’ experience in a hands-on content or marketing role, with a track record of turning strategy into creative campaigns.
• A strong portfolio of original photography and video you have shot and edited yourself.
• Excellent copywriting skills and a good understanding of SEO.
• Strong understanding of how Instagram, TikTok, LinkedIn, Facebook and YouTube work and what performs on each, plus confidence updating a WordPress website.
• Strong communication skills and the ability to build relationships at every level, from the workshop to the office.
• Highly organized and self-motivated, with a practical, problem-solving approach when plans change.
• A full UK driving licence and willingness to travel, including occasional overnight stays.

Responsibilities

• Plan, film, photograph and edit original content across the build process, from the workshop to client handover
• Tell authentic stories that showcase our craftsmanship, using real footage rather than templates or AI-generated imagery
• Manage our Instagram, TikTok, LinkedIn, Facebook and YouTube channels, tailoring content to each platform and growing an engaged community
• Write compelling copy for social media, the website, case studies and campaigns
• Work closely with the workshop team to understand build schedules and capture key moments
• Liaise with operations on project progress, deliveries and timescales to plan content and announcements
• Keep the wider team informed of marketing activity and upcoming plans
• Produce a regular newsletter to keep clients, prospects and partners engaged through long planning and buying cycles
• Turn completed projects into press stories for local, trade and rural media
• Build relationships with partners and industry bodies
• Represent Iron & Pine at events, shows and networking opportunities
• Keep the website up to date in WordPress with new projects, case studies and Flagship Sites content
• Manage our digital agency on SEO, Google Ads and Meta Ads, ensuring spend delivers quality enquiries
• Deliver the marketing strategy set by the founders and senior management, planning content and campaigns that achieve the KPIs
• Manage your own time and priorities as project timelines change
• Produce a monthly report on activity, results and enquiries
• Brief and manage freelancers for larger campaigns and awards entries
• Visit client sites across the UK each month to capture completed and in-progress builds

Skills

Content creation

Photography

Video editing

Copywriting

SEO

Social media strategy

WordPress

Communication

Organization

Travel

Tools

WordPress

Job description

Iron & Pine, based in Dalbeattie, is seeking a Content & Communications Manager to tell our build stories from workshop to client handover. You will capture projects with original photography and video, and craft copy for social media, the website and campaigns.

You will manage our channels (Instagram, TikTok, LinkedIn, Facebook and YouTube), work with the workshop and operations, produce newsletters, press stories, and partner with industry bodies, while tracking KPIs and reporting monthly.