Content & AI Visibility Specialist

Izmi; United Kingdom; Remote; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Permanent role

Fully remote

Training budget

Impactful team

Job summary

Izmi is hiring a bilingual content specialist to produce SEO-ready content in Arabic and English, aimed at helping UK and MENA clients rank in Google and be cited by AI tools. You will own the content and visibility work behind client success, reporting to the SEO Manager.

Fully remote, permanent role with a focus on content briefs, keyword research, on-page optimization, and outreach to build citations and brand presence across relevant directories and AI cites.

Qualifications

• Two to three years writing content for SEO with a portfolio in both Arabic and English.
• Fluent Arabic and excellent written English; both languages essential for publishing.
• Knowledge of keyword research and intent mapping; judgement on topic value.
• On-page fundamentals: metadata, headings, linking, structure.
• Understanding of how AI assistants cite sources vs. ranking on Google.
• Outreach experience: writing pitches and following up.
• Proficient using AI tools while ensuring accuracy and quality.
• Able to manage multiple client accounts and content calendars.

Responsibilities

• Write and optimize SEO content in Arabic and English: landing pages, service pages, articles and FAQs
• Turn keyword research into briefs and write pages
• Rewrite and strengthen underperforming client copy
• Build entity and brand presence for AI citations
• Structure content for featured snippets and AI citations
• Digital PR and outreach: pitches, follow-ups, earned links
• Manage local citations across MENA directories
• Track content performance and feed insights into briefs
• Report on rankings and citations and propose next steps

Skills

Bilingual content

Arabic & English

Keyword research

On-page SEO basics

AI-assisted writing

Outreach experience

Content calendars

Organized multitasker

Tools

Surfer

Clearscope

Frase

WordPress (Rank Math/Yoast)

Google Search Console

GA4

Schema markup

Job description

Izmi helps SMEs across the UK and MENA win visibility in both traditional and AI-powered search. We are building our delivery team and hiring a bilingual content specialist to produce the work that gets our clients ranking in Google and cited by ChatGPT, Claude, Gemini and Perplexity. This is a delivery role, not an account-management one: our UK team handles clients, and you own the content and the visibility work behind it. The role reports to our SEO Manager.

What you'll own

• Write and optimise SEO content in Arabic and English: landing pages, service pages, articles and FAQs
• Turn keyword and intent research into briefs, then write the pages yourself
• Rewrite and strengthen existing client copy that is underperforming
• Build entity and brand presence so our clients get named in AI-generated answers, not just linked
• Structure content for featured snippets, People Also Ask and AI citation: clear answers, clean formatting, supporting schema
• Digital PR and outreach: pitching, follow-ups, earning links and mentions worth having
• Local citations and listings across Egyptian and wider MENA directories
• Track which content earns AI mentions and citations, and feed what works back into the next brief
• Report on content performance. What ranked, what got cited, and what you would do next.

Core skills

• Two to three years writing content for SEO, with a portfolio in both Arabic and English
• Fluent Arabic and excellent written English. Both are essential, since you will publish in both.
• Keyword research and search-intent mapping, and the judgement to know which topics are worth writing
• On-page fundamentals: metadata, headings, internal linking, page structure
• A working understanding of how AI assistants select and cite sources, and how that differs from ranking in Google
• Outreach experience: writing a pitch that gets a reply and following it through
• Comfortable using AI tools in your workflow while taking full responsibility for accuracy and quality
• Organised across several client accounts and content calendars at once

Desired experience

• Content optimisation tools such as Surfer, Clearscope, Frase or similar
• Structured data and schema for rich results
• WordPress publishing with Rank Math or Yoast
• Google Search Console and GA4 for content performance
• Real estate, travel, property or education content. These are sectors we work in.
• Arabic-market SEO: dialect choices, transliteration, RTL page considerations

What we offer

• Permanent, full-time employment
• Fully remote with flexible working
• Training budget for tools and courses
• A team where your recommendations get actioned, not filed

AEO and GEO, getting brands cited by AI assistants, is the fastest-moving area in search, and most agencies are still guessing at it. You will be doing this work daily, on live accounts, with room to shape how we approach it.

We care more about whether you can do the work than about your degree or your years in the industry.