Head of AI/SEO

Sphere Digital Recruitment; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

Sphere Digital Recruitment is seeking a Head of AI Visibility & Automation to lead a brand-new capability at the intersection of SEO, AI search and marketing automation. You will own how client brands are discovered and recommended across Google, ChatGPT and social platforms, while building automated infrastructure to scale.

You will lead two specialist managers—AI/Search Visibility and Data & AI Automation—bringing the disciplines together into one high-performing function and shaping strategy,

Qualifications

• Proven experience in SEO/search strategy and how AI changes discovery.
• Hands-on experience with GEO/AEO, AI Overviews, LLM answer engines or AI chatbot optimisation.
• Experience designing or overseeing marketing workflow automation (n8n, Zapier or Make).
• Strong people leadership across specialist disciplines.
• Experience in multi-brand organisations or agency environments.
• Comfort operating strategically with solid workflow tooling and automation.
• Experience with AI/LLM APIs or agentic tooling is highly desirable.
• Strong stakeholder management and ability to champion new ideas.

Responsibilities

• Own the AI visibility / brand everywhere strategy across search, AI assistants, social and community platforms.
• Develop GEO/AEO strategies to improve how brands are cited, recommended and represented by AI.
• Build measurement frameworks around AI citations, share of voice, traffic and brand search uplift.
• Lead the design and rollout of n8n-based automations across research, auditing, outreach, competitor intelligence and content planning.
• Ensure AI and automation workflows integrate with BI, content, creative and web publishing systems.
• Set standards around automation reliability, data quality and human oversight.
• Lead, coach and develop the Search Everywhere Strategy Manager and Data & AI Automation Manager.
• Act as a senior internal advocate for emerging AI search opportunities.

Skills

SEO/Search strategy

GEO/AEO

AI search knowledge

Marketing automation

n8n

Zapier/Make

Leadership

Cross-brand environment

AI/LLM APIs

Stakeholder management

Tools

n8n

Zapier

Make

Job description

We're looking for a Head of AI Visibility & Automation to lead a brand-new capability at the intersection of SEO, AI search and marketing automation.

You'll own how a portfolio of client brands are discovered, understood and recommended across Google, ChatGPT, Perplexity, Gemini, Copilot, social search and online communities, while building the automated infrastructure that allows these strategies to scale.

You'll lead two specialist managers across AI/Search Visibility and Data & AI Automation, bringing the two disciplines together into one high-performing function.

What You'll Be Doing

• Own the AI visibility / "brand everywhere" strategy across search, AI assistants, social and community platforms.
• Develop GEO/AEO strategies to improve how brands are cited, recommended and represented by AI.
• Build measurement frameworks around AI citations, share of voice, traffic and brand search uplift.
• Lead the design and rollout of n8n-based automations across research, auditing, outreach, competitor intelligence and content planning.
• Ensure AI and automation workflows integrate with BI, content, creative and web publishing systems.
• Set standards around automation reliability, data quality and human oversight.
• Lead, coach and develop the Search Everywhere Strategy Manager and Data & AI Automation Manager.
• Act as a senior internal advocate for emerging AI search opportunities, helping the organisation stay ahead of the market.

What We're Looking For

• Proven experience in SEO/search strategy, with strong understanding of how generative AI is changing search and discovery.
• Hands-on experience with GEO/AEO, AI Overviews, LLM answer engines or AI chatbot optimisation.
• Experience designing or overseeing marketing workflow automation, ideally with n8n, Zapier or Make.
• Strong people leadership experience, ideally managing specialists across different disciplines.
• Experience working across a multi-brand organisation or agency environment.
• Comfortable operating strategically while still understanding workflow logic, tooling and automation.
• Experience with AI/LLM APIs, agentic tooling or connected data is highly desirable.
• Strong stakeholder management and the ability to champion new ideas and ways of working.

Why This Role?

This is a chance to take ownership of a genuinely emerging area of digital marketing and build a capability that will shape how brands are discovered in the AI era.

You'll have the seniority, autonomy and team around you to combine SEO, AI visibility and automation into a scalable proposition - rather than simply reacting to where search is heading.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.