SEO and AI Manager

Zealous Agency; Leeds; On-site; GBP 55,000 - 90,000; Full time

Job summary

Zealous Agency in Leeds is seeking an experienced SEO and AI Search Manager to lead AI-driven SEO strategies, optimize site performance, and mentor a team of SEO Executives. You will collaborate with development teams on WordPress, Shopify sites, and implement structured data while driving CRO and client education.

The role focuses on improving organic visibility, presenting at industry events, and guiding clients through migrations and data-driven SEO decisions.

Qualifications

• Proven experience leading SEO and AI search initiatives.
• Experience with site migrations and SEO impact.

Responsibilities

• Lead AI search optimisation strategies across AI platforms and citations.
• Develop AI visibility tracking and reporting with KPIs.
• Present at industry events and webinars on SEO & AI.
• Lead technical SEO strategies to improve site structure, speed and performance.
• Manage large-scale website migrations with minimal disruption.
• Implement structured data strategies to boost SERP visibility and rich results.
• Drive CRO using A/B testing and user behavior insights.
• Mentor SEO Executives and collaborate with development teams.
• Deliver SEO and AI search training to clients and internal teams.
• Conduct SEO audits, competitive analysis, and strategic planning.

Skills

AI SEO

Technical SEO

Leadership

Content strategy

WordPress

Shopify

Tools

WordPress

Shopify

Job description

Zealous are working with an industry leading agency in Leeds to find a new SEO and AI Search Manager to delive the following:

• Lead AI search optimisation (AEO/GEO) strategies, ensuring clients are visible and accurately cited in AI-generated answers across ChatGPT, GoogleAI Overviews, Gemini and Perplexity.
• Develop AI visibility tracking and reporting, measuring brand mentions and citations across LLM platforms alongside traditional organic KPIs.
• Present and speak at industry events and webinars on SEO and AI search, sharing insights on AEO/GEO and the futureof organic visibility.
• Lead technical SEO strategies for all of our clients, with a focus on improving site structure, indexing, page speed, and overall performance to improve organic visibility.
• Manage large scale website migrations, ensuring minimal disruption and successfully improving organic performance after migration.
• Implement structured data strategies to improve SERP visibility, increase rich results, and boost click through rates.
• Drive conversion rate optimisation (CRO) efforts using A/B testing and user behaviour insights to increase engagement and conversions.
• Manage and mentored a team of SEO Executives and Social Media Executives, ensuring strong collaboration and professional development.
• Collaborate with development teams to improve performance on WordPress, Shopify and custom sites, focusing on speed, security, and SEO best practices.
• Deliver SEO and AI search training to clients and internal teams, aligned with industry best practices and growth objectives.
• Conduct SEO audits, competitive analysis, and strategic planning, providing actionable recommendations for organic growth.
• Create content strategies aligned with SEO goals and user intent, briefing content teams on best practices and keyword targeting.
• Brief and collaborate with Digital PR teams to secure high-quality backlinks and enhance brand visibility through media outreach and press coverage.