Consumer PR Manager

JR United Kingdom; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global fashion retailer is seeking a seasoned PR/Communications professional to enhance brand visibility in the UK market. The ideal candidate will have extensive experience in fashion PR, excellent communication skills, and a proven track record of managing media relations. This hybrid role involves strategic development, media management, and internal communications, requiring a proactive approach to brand storytelling and press engagement. Join a dynamic team and contribute to the success of a forward-thinking company.

Qualifications

• 6+ years of relevant PR/Communications experience in the fashion industry.
• Traditional PR and press background preferred.

Responsibilities

• Develop UK Press strategy to increase brand awareness.
• Manage editorial coverage across media landscape.
• Set KPIs and report on press results.

Skills

Communication

Interpersonal Skills

Organizational Skills

Time Management

Strategic Thinking

Job description

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SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 16,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

To learn more about SHEIN follow us at sheingroup.com

Job Responsibilities

Press Strategy Development

• Develop the strategy, deployment, and best-in-class execution of UK Press efforts to increase brand awareness, reinforce brand vision, and drive the business.
• Work closely with the Brand Experience team to implement new launch press strategies across all three categories.
• Identify key outlets and targets for campaigns, ensuring holistic and consistent coverage across print and online.
• Oversee regional press strategies to support key regional initiatives.

Media Relations

• Manage editorial coverage nationally and regionally across the earned media landscape (print + digital) to guarantee consistent and qualitative coverage.
• Maintain and nurture relationships with key Press, Editors, and Writers.
• Proactively identify qualitative press opportunities and secure features to support key launches throughout the year.
• Draft and deploy compelling pitches for new product launches and brand storytelling initiatives.

Reporting & Competitive Analysis

• Set clear, achievable KPIs and compile timely and accurate reporting and recaps.
• Maintain a strong understanding of competitor activity and the fashion landscape.
• Track, organize, and analyze monthly print press results, identifying insights to optimize brand strategy and improve print rankings.
• Generate ideas for effective brand growth aligned with SHEIN's image.

Internal & External Communications

• Act as a key press adviser for the department, staying updated on emerging platforms, industry trends, and industry news.
• Partner cross-functionally with Media, Marketing, and Ecommerce teams for comprehensive coverage.
• Represent SHEIN at industry events.

Ideal Candidates

• 6+ years of relevant PR/Communications experience in the fashion industry.
• Traditional PR and press background preferred.
• Established relationships with beauty/fashion editors and industry key players.
• Excellent communication and interpersonal skills, capable of engaging at all organizational levels.
• Strong planning, organizational skills, and attention to detail.
• Discretion and tact in handling confidential information.
• Enthusiasm for implementing strategies, sharing learnings, and proposing new ideas.
• Excellent time management skills, adaptable to change, and able to multi-task.
• Hard-working, self-motivated, and passionate about the fashion and beauty industry.
• Experience working within a global company.

This role requires a hybrid schedule in the office.