Consumer Insight Director WP+

Numerator; Greater London; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

25 days holidays

Flexible hybrid working

Employee Assistance Programme

Private Medical & Dental Insurance

Eyecare Vouchers

Life Assurance & Income Protection

Cycle to Work Scheme

Job summary

Numerator’s Worldpanel division in London is seeking a Consumer Insight Director to lead client engagements, turn shopper data into strategic guidance and grow Worldpanel Plus adoption. You will drive analytics, shape market intelligence offers and partner with senior clients to deliver measurable impact.

The role requires deep expertise in consumer behaviour, strong leadership, and a track record of turning insights into growth strategies. Hybrid working available, with global client exposure.

Qualifications

• Proven ability to translate shopper insights into strategic guidance.
• Strong client management and relationship-building skills.
• Experience presenting insights to senior client audiences.

Responsibilities

• Lead account management for Key retailer clients and deliver insightful projects.
• Manage and deliver Worldpanel Plus projects using advanced analytics.
• Grow client adoption of Worldpanel Plus and articulate its benefits.

Skills

Shoppers behaviour understanding

Client management

Insight storytelling

Sales orientation

Project leadership

Education

Degree in Marketing/Commerce/Statistics

Tools

Shoppix app

Job description

We’re reinventing the market research industry. Let’s reinvent it together. At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.

Consumer Insight Director

Office location: London, UK

Role Type: Permanent

Worldpanel | Decoding Shopper Behaviour for Smarter Brand Growth

About Worldpanel By Numerator

Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consumer, so they can set bold strategies and drive sustainable business impact.

Reasonable Adjustments

Worldpanel is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

Role Overview

As a Consumer Insight Director, you will help our clients turn purchase and consumption behaviour into competitive advantages through continuous monitoring, advanced analytics and delivering tailored solutions. Worldpanel Plus is a new technology that responds to changing consumer and shopper behaviour to ensure our insight stays relevant and even more inspiring than ever. Using a custom-made smartphone app, Shoppix, launched in June 2017, Worldpanel Plus allows panelists to record their purchases and the motivations behind them in real time. Users photograph their receipts through the app, which can in turn trigger surveys to assess why they made their purchase decisions.

This role is the perfect opportunity for a retail expert to drive the service development of a Growth Platform with key clients.

What your day-to-day role with us would include:

• Account management and immersion within key retailer clients. As Worldpanel Plus grows more and more of our retail clients are buying contractual services from us. This means we need a great addition to the team to run these clients and deliver and present insightful projects using Worldpanel Plus data. To date the core of the sales drive has been to our key retail partners on categories in General Merchandise such as:, DIY, Homeware Toys and Stationery.
• Management and delivery of Worldpanel Plus projects. Employing your ever growing industry knowledge and insight generating abilities to solve client research briefs using the new data.
• Growing the use of the insight within the clients business and leading the client through the evolution of the service as it develops. Worldpanel Plus is an exciting new service. Clients are reacting very positively to have data in these areas for the time and you will need to provide them with clarity on what is feasible and manage their expectations so that they enjoy the full benefits of Worldpanel Plus and grow their usage of the data over time.
• Promoting the service to clients and educating internal audiences. Become an expert with the new data, understanding and articulating its capabilities, benefits and quirks to educate the wider business and promote the service to our client base.
• Delivering against team commercial targets. Also looking for opportunities to help the client across the breadth of the new service, whether that be checking why their shoppers are not buying certain categories in store through surveys or what the opportunity is within ecommerce for example. There are a myriad of ways we could help our clients so it means developing good client relationships and keeping your finger on the pulse. Close sales through consultative selling by working in partnership with relevant account teams and new business people.
• Helping to develop and evolve the capabilities of the service. As one of the key client interfaces of Worldpanel Plus your role will be crucial to the development of the service. It’s critical that we understand and meet the client requirements and gather their feedback so we can develop the service. Hence we will need you to provide feedback of your experiences on client briefs and making relevant suggestions for improvements and enhancements in team forums as well as by testing new capabilities in real client situations.

What you’ll bring to Numerator

What you will bring to our team:

• A self-sufficient and pro-active attitude with a willingness to learn new skills and adapt to ever evolving circumstances.
• A consistent track record of understanding shopper behaviour and a willingness to dive into panel data, exploring and interpreting what you discover.
• Experience and ability in communicating insights in a compelling and convincing manner to senior client audiences.
• Great client management skills ensuring the service is met with excitement and joint willingness to evolve.
• An ability to help close sales and energetically promote the benefits of research services to clients and internal audiences.

Worldpanel Benefits

• 25 days holidays
• Option of flexible hybrid working
• Employee Assistance Programme
• Private Medical & Dental Insurance
• Eyecare Vouchers
• Life Assurance & Income Protection
• Cycle to Work Scheme

Why Join Worldpanel?

At Worldpanel we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.