Community Engagement Officer

Carefound Home Care; York and North Yorkshire; On-site; GBP 25,000 - 31,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays

Pension

Career development opportunities

Job summary

Carefound Home Care in York is seeking a Community Engagement Officer to raise awareness of our outstanding home care services within local communities. You will build relationships with partner organisations and support client growth and staff recruitment through local networking and digital communications.

The role focuses on community-based engagement, promoting our services and opportunities across social media and events, while aligning with our brand and delivering high standards of care.

Qualifications

• Proven track record in building relationships within local communities.
• Experience in home care or regulated services is desirable.
• Confident to network face-to-face and virtually with community stakeholders.
• Ability to deliver presentations on ageing topics and care-related subjects.
• Strong understanding of marketing principles and digital media.
• Proficiency with CRM and marketing software; quick to learn new tools.
• Excellent communication, planning and organisational skills.

Responsibilities

• Develop relationships in the local community and grow the pipeline of opportunities.
• Network with local groups, charities, healthcare professionals, and referral providers.
• Deliver promotional activities in person and online to raise awareness of services and job opportunities.
• Build relationships with referral providers and manage targets to drive enquiries.
• Plan and run community marketing events, fairs, and recruitment events.
• Coordinate social media activity with the central marketing team and keep content updated.
• Promote brand campaigns and recruitment initiatives locally.
• Track communications in the CRM to refine messaging and education.
• Work with branch teams to support delivery of outstanding care.

Skills

Relationship building

Networking

Digital communications

Marketing

Public speaking

CRM

Communication

Tools

CRM

Marketing software

Microsoft Office

Social media platforms

Job description

Carefound Home Care has developed a reputation as the highest quality provider of home care services to older people and we are rated Outstanding by the Care Quality Commission (CQC) across our branches. Join us, and you'll be part of a supportive, award-winning team which is centred around providing the best possible care and support to our clients and staff.

As Community Engagement Officer in York, you'll be responsible for raising awareness of Carefound Home Care in local communities, building relationships with partner organisations, and supporting client growth and staff recruitment through engaging local networking and marketing activity. The role is focused on community-based engagement and digital communications to ensure our services are well promoted, understood, and accessible. You'll help strengthen our reputation as an outstanding care provider, ensuring our values and brand are visible across the local area.

Benefits

• Join the leading care team - rated Outstanding by the CQC across our branches
• Competitive salary of up to £28,000 (depending on experience)
• Benefits including 25 days' holiday plus bank holidays, pension, and opportunities for career development

Responsibilities

• Develop relationships in the local community maintaining a pipeline of opportunities by growing and leveraging your network
• Networking face to face, by phone, email, video call with local groups, charities, healthcare professionals, community organisations, and any other potential referral providers
• Deliver promotional activities both face to face and virtually to increase awareness of our care services and job opportunities in the local community
• Build relationships with key referral providers, working to agreed targets and have regular touch points to drive client enquiries and job applications
• Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and other events that would promote our services
• Work with the central marketing team to plan and coordinate activity across social media platforms and ensure digital content is engaging and kept up to date
• Develop and maintain knowledge of our brand and raise awareness of our central marketing campaigns and recruitment initiatives across the local community
• Accurately track and record communications in the CRM and use the information to manage and adjust strategy to optimise messaging and education in the community
• Work flexibly alongside branch care management team to support delivery of an outstanding care service

Requirements

• Proven track record in successfully building strong relationships both face to face and virtually within a local community
• Previous experience working in a home care or regulated service environment desirable
• Confident to network face to face, by phone, email, video call with community stakeholders and potential referral providers
• Confident to deliver presentations on key ageing subjects such as dementia
• Good understanding of marketing principles with experience of using a range of marketing and communication approaches including digital media platforms
• Proficiency in Microsoft, CRM and other marketing software, with the ability to learn and adopt new technologies where appropriate
• Excellent communication, planning and organisational skills
• Warm, patient and compassionate but also emotionally resilient and calm under pressure
• Enthusiastic and positive 'can do' attitude
• Commitment to providing and maintaining high standards of care and support
• A valid driving licence and your own car

Salary: Up to £28,000 per year