Communications & Marketing Officer - Worcester

National Trust; Worcester; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Substantial pension scheme

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan EV car lease

Perks at work discounts

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking at most Trust places

Job summary

The National Trust in Worcestershire is seeking a Communications and Marketing Officer to bring our Worcestershire properties to life through engaging content and storytelling. You’ll tailor narratives for digital and print, manage social channels, and write local press materials, all while aligning with brand voice and conservation storytelling.

Shifts are usually 9am–5pm with occasional evenings and weekends.

Qualifications

• Familiar with marketing techniques including digital and social media.
• Experience writing and speaking clearly.
• Customer service matters and people focus.
• Proficient in IT, including Microsoft Office.
• Good at solving problems and using initiative.

Responsibilities

• Tailor content to appeal to target audiences and support the marketing plan.
• Manage social media channels, write local press releases and digital content.
• Represent the portfolio externally at events when needed.
• Adhere to National Trust brand guidelines and image guidelines.

Skills

Marketing

Content writing

Customer service

IT skills

Problem solving

Job description

As a Communications and Marketing Officer for Worcestershire, you'll be supporting the delivery of our marketing and communications plan by tailoring content to appeal to our target audiences. Every day, the National Trust protects incredible places, but they don't stay special on their own. We are looking for a creative, people-focused Communications & Marketing Officer to bring the rich history, vibrant events, and vital conservation work of our Worcestershire properties to life. In this role, you will be an engaging storyteller. You'll explore our remarkable properties, finding the narratives that matter and translating them into engaging digital and print content. From managing social media channels, to writing local press releases, you'll connect our audiences to nature, beauty, and history. Shifts will typically be 9am-5pm with occasional evenings. Your working pattern will be flexible and include regular weekends. Interview date: 29th September at Hanbury Hall.

What it's like to work here Reporting to the Visitor Experience Manager, you'll be working as part of a fun and collaborative portfolio team covering sites in Worcestershire, including Croome, Hanbury Hall, Greyfriars House and Garden and The Firs.

Worcestershire and Herefordshire | Midlands | National Trust.

What you'll be doing

You'll always be on the lookout for a great story, something that will capture the attention and interest of our audiences. You'll be insights and audience focused, attending meetings, and working alongside colleagues to spot exciting opportunities to bring our places to life. Working to a portfolio communications plan, you'll translate stories into engaging content using your skills in capturing, editing, and copy writing. You'll adapt each story to suit a variety of audiences and channels including paid media, social media, web pages, and internal and external communications. You may be asked to represent the portfolio externally, including at industry events. You'll follow relevant image capture and storage compliance guidelines, and work within the National Trust's brand and tone of voice guidance. You'll be collaborative, self-motivated, adaptable, and comfortable working within shifting contexts and timelines. You'll be part of the portfolio Duty Management team, acting as the main contact point for staff, volunteers, and visitors. You'll be working closely with your colleagues on site and the Trusts regional advisers, known as consultants. You'll be part of a team making sure that we're sharing the best stories we can, with a focus on spreading the word about places to visit and letting people know about the Trust's conservation work.

We'd love to hear from you if you’re:

• familiar and confident with various marketing techniques, including digital and social media
• experienced in writing and speaking clearly
• someone who puts people first, and understands why great customer service matters
• skilled in working with IT (including Microsoft Office)
• good at solving problems, and able to work on your own initiative

The National Trust is committed to promoting and preserving those places of natural beauty and historic interest for which it has the privilege to be responsible for the benefit of the nation, for everyone for ever.

The Trust is proud of what has been achieved over the last 126 years and is determined to maintain those high standards of conservation, stewardship and curatorial care for which it has been recognised throughout the world. Its achievements have enabled the general public and the Trust's members and visitors to enjoy and appreciate the countryside, coastline, gardens, historic buildings and collections, all of which encapsulate so much of the history of England, Wales and Northern Ireland. There is a duty to tell that history in a complete, balanced and accurate way, and without judgement. The National Trust continues as a guardian of the past, and for the future, to uphold its duty to maintain and enhance what has been entrusted to its care.

The package

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places