Commercial Marketing Manager — Growth & Programs

Planet Paymet; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Reasonable accommodations

Job summary

Planet is seeking a commercially minded Marketing Manager to lead integrated marketing programmes across its business areas. You will shape campaigns that attract new customers, grow existing accounts and strengthen the Planet brand.

You'll work with Sales, Product and Commercialisation to turn priorities into measurable marketing programmes, collaborating with Digital, Events, Design, Communications and Product Marketing to drive impact.

Qualifications

• 5+ years in B2B marketing, ideally in payments/fintech/SaaS.
• Strong commercial mindset with pipeline growth experience.
• Proven ability to run integrated multi-channel campaigns.

Responsibilities

• Plan and execute integrated marketing programmes across email, paid media, webinars, events and partner channels to drive pipeline and cross-sell opportunities.
• Develop targeted campaigns for priority accounts, customer segments and growth opportunities.
• Build and support customer marketing initiatives that increase adoption and value across Planet's solutions.
• Partner with Sales, Product and Customer Success to align marketing with revenue goals.
• Brief with specialist teams to deliver effective programmes.
• Support customer stories, testimonials and sales enablement materials.
• Track campaign and pipeline performance and optimise future activity.
• Identify opportunities to improve marketing processes and ways of working.

Skills

B2B marketing

Pipeline generation

Account-based marketing

Stakeholder management

Data-driven

Tools

Salesforce

Pardot

HubSpot

Job description

Planet is seeking a commercially minded Marketing Manager to lead integrated marketing programmes across its business areas. You will shape campaigns that attract new customers, grow existing accounts and strengthen the Planet brand.

You'll work with Sales, Product and Commercialisation to turn priorities into measurable marketing programmes, collaborating with Digital, Events, Design, Communications and Product Marketing to drive impact.