Commercial Marketing Lead for University Services

PRIFYSGOL ABERYSTWYTH; Aberystwyth; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Flexible working policy

Hybrid Working

27 days annual leave plus bankHolidays

Job summary

Aberystwyth University seeks a Commercial Operations Marketing Officer to lead integrated marketing activity for its sports centre, hospitality, accommodation and conferencing services. The role drives brand awareness, customer engagement and revenue growth across a broad commercial portfolio.

You will manage digital channels, content creation, and campaigns, working with operational teams to promote university services to students, staff, and external customers.

Qualifications

• Degree or equivalent in Marketing, Communications, Business or related field.
• Experience delivering multi-channel marketing campaigns across channels.
• Ability to manage multiple projects with strong organisational skills.
• Welsh language proficiency at C1 level.

Responsibilities

• Develop and deliver annual marketing plans for university commercial services.
• Create campaigns to increase revenue, occupancy, bookings and engagement.
• Lead digital marketing and social media across commercial operations.
• Collaborate with Communications and Marketing teams to align with institutional objectives.
• Monitor campaign performance and report ROI and revenue impact.

Skills

Marketing strategy

Digital marketing

Social media

Brand development

Welsh language (C1)

Education

Marketing/Communications degree

Tools

CMS

CRM

Marketing software

Job description

Aberystwyth University seeks a Commercial Operations Marketing Officer to lead integrated marketing activity for its sports centre, hospitality, accommodation and conferencing services. The role drives brand awareness, customer engagement and revenue growth across a broad commercial portfolio.

You will manage digital channels, content creation, and campaigns, working with operational teams to promote university services to students, staff, and external customers.