Commercial Marketing and Business Development Officer

Telford and Wrekin Council; Dawley; Hybrid; GBP 20,000 - 32,000; Part time

Benefits offered by this job

Hybrid working model

Generous leave package

Staff discounts

Job summary

Telford & Wrekin Council is seeking a part-time Commercial Marketing and Business Development Officer to lead B2B marketing and growth initiatives for traded and commercial services. The role focuses on schools, MATs, and related markets, requiring collaboration across services to generate enquiries and leads.

The post is 3 days per week (9am–5pm), initially for 6 months, with potential extension. Contact details are provided for informal discussions.

Qualifications

• Experience in B2B marketing within a commercial environment.
• Experience in market and customer research to generate engagements.
• Strong marketing, communication and analytical skills.
• Ability to manage own workload and collaborate across a large organisation.

Responsibilities

• Develop and deliver targeted B2B marketing and business development activity.
• Undertake market and customer research to identify opportunities for growth.
• Develop marketing campaigns and content to reach existing and prospective customers.
• Help develop the Council's traded and commercially focused services as a priority.
• Support the development of the Telford Education Services website as a commercial shop window.

Skills

B2B marketing

Market research

Customer research

Campaign creation

Content creation

Analytical skills

Communication skills

Job description

The following content displays a map of the jobs location - Telford

Commercial Marketing and Business Development Officer

Job Reference TW/TP/330/3470

Number of Positions:

1

Contract Type:

Fixed Term Contract

Working Hours:

Location:

Telford

Closing Date:

12/10/2026

Job Type:

Communications / Marketing / PR

Sector:

Local Councils

Business Unit:

Communications & External Affairs

Job Introduction

Job Role

This is an exciting opportunity for an experienced, commercially minded marketing professional to join Telford & Wrekin Council as a Commercial Marketing and Business Development Officer.

The role is part time, 3 days per week (9am–5pm) and is initially offered on a 6-month fixed-term basis, with a view to extend.

You will work closely with the Commercial Services Team Leader and a range of service areas to support the promotion and growth of the Council’s traded and other commercially focused services.

Your main duties will include developing and delivering targeted business-to-business (B2B) marketing and business development activity, undertaking market and customer research, identifying opportunities for growth and developing marketing campaigns and content to reach existing and prospective customers.

A particular focus will be on services for schools, academies, Multi-Academy Trusts (MATs) and identified out-of-borough markets, alongside other commercially focused Council services where agreed.

You will work with service teams to develop clear and compelling service propositions, build relationships with prospective and existing customers and help generate enquiries and leads. The role will also support the development of the Telford Education Services website as an effective commercial shop window for traded services.

Key Requirements

Experience of developing and delivering B2B marketing activity within a commercial or competitive service environment is essential.

You will have experience of undertaking market and customer research, developing targeted marketing activity that generates customer engagement, enquiries or leads, and building effective relationships with business customers and prospective customers.

You will have strong marketing, communication and analytical skills, with the ability to interpret customer and market insight and translate this into practical marketing and business development activity.

You will also be able to manage your own workload effectively, develop engaging content across a range of channels and work collaboratively with colleagues and stakeholders across a large and complex organisation.

For further information or an informal discussion about the role, please contact Phil Parker, [e-mail] or Ciara Jones, [e-mail]

We believe great services start with great people — and that means building a workforce that reflects our community. At Telford & Wrekin Council, everyone belongs, and every voice matters.

What we offer:

• We offercompetitive salariesand a fantastic leave package — starting at24 days, rising to32 dayswith service, plus8 bank holidaysand anextra concessionary dayto enjoy.
• Staff discounts & salary sacrifice perks
• Hybrid working model - whether you're in the office or working from home, we support a balance that fits your personal and family commitments.

Find out further information about working at Telford & Wrekin Council including our full list of benefits.

Please note: We do not hold a sponsorship licence for visas.