Commercial Manager

AFC Fylde; Wesham; On-site; GBP 42,000 - 60,000; Full time

Job summary

AFC Fylde is seeking a Commercial Manager to drive revenue growth across sponsorship, advertising, hospitality and partnerships. You will own the full sales cycle from identifying prospects to proposals, negotiation, activation and ongoing account management.

Key duties include securing new sponsorship opportunities, building regional and national partnerships, selling hospitality packages, and growing existing accounts.

Qualifications

• Experience in sales, business development, sponsorship or account management.
• Proven ability to generate new business and achieve revenue targets.
• Excellent communication, presentation and negotiation skills.
• Strong relationship-building and networking abilities.
• Proactive, self-motivated and commercially focused approach.
• Excellent organisational and time management skills.
• Ability to manage multiple projects and priorities.
• Confidence working independently and as part of a team.
• Full UK driving licence and willingness to travel.

Responsibilities

• Identifying and securing new sponsorship and partnership opportunities.
• Building and maintaining strong relationships with local, regional and national businesses.
• Selling corporate hospitality and advertising packages.
• Managing and growing existing commercial accounts.
• Delivering outstanding service to sponsors and business partners.
• Tracking sales activity and maintaining accurate CRM records.
• Producing regular reports on commercial performance and revenue generation.
• Working closely with internal teams to maximise commercial opportunities.
• Supporting matchday and club events, ensuring sponsors and guests receive an excellent experience.

Skills

Sponsorship sales

Account management

Negotiation

Relationship building

Sales targets achievement

Communication

Networking

CRM proficiency

Tools

CRM systems

Job description

Drive Commercial Success in a Growing Football Club

Are you a results-driven sales professional with a passion for building strong business relationships? AFC Fylde is looking for an ambitious Commercial Manager to lead the growth of sponsorship, advertising, hospitality and partnership revenue across the club and wider Mill Farm operation.

This is an exciting opportunity to join a forward-thinking organisation where you'll play a key role in identifying new business opportunities, developing long-term partnerships and delivering commercial growth.

The Opportunity

As Commercial Manager, you will be responsible for generating revenue through sponsorship sales, commercial partnerships and hospitality packages. You will take ownership of the full sales cycle, from identifying prospects and presenting proposals through to negotiation, activation and ongoing account management.

Key responsibilities include:

• Identifying and securing new sponsorship and partnership opportunities.
• Building and maintaining strong relationships with local, regional and national businesses.
• Selling corporate hospitality and advertising packages.
• Managing and growing existing commercial accounts.
• Delivering outstanding service to sponsors and business partners.
• Tracking sales activity and maintaining accurate CRM records.
• Producing regular reports on commercial performance and revenue generation.
• Working closely with internal teams to maximise commercial opportunities.
• Supporting matchday and club events, ensuring sponsors and guests receive an excellent experience.

About You

To be successful in this role, you'll bring:

• Experience in sales, business development, sponsorship or account management.
• A proven ability to generate new business and achieve revenue targets.
• Excellent communication, presentation and negotiation skills.
• Strong relationship-building and networking abilities.
• A proactive, self-motivated and commercially focused approach.
• Excellent organisational and time management skills.
• The ability to manage multiple projects and priorities effectively.
• Confidence working independently and as part of a team.
• A full UK driving licence and willingness to travel when required.

Why Join Us?

This is a fantastic opportunity to become part of an ambitious football club with exciting growth plans. You'll have the chance to make a real impact, work with a wide range of businesses and play an important role in driving the club's commercial success.

Join AFC Fylde and help shape the future of our commercial partnerships and business growth.