Commercial Manager

Afc-Fylde; Tarleton; On-site; GBP 42,000 - 60,000; Full time

Job summary

AFC Fylde Ltd. is seeking a Commercial Manager to drive revenue across sponsorship, advertising, hospitality and partnership streams.

You will own the full sales cycle—from prospecting and presenting proposals to negotiation, activation and ongoing account management. You will identify new opportunities, build long-term partnerships and lead on delivering commercial growth for the club and Mill Farm operations.

Qualifications

• Experience in sales, business development, sponsorship or account management.
• A proven ability to generate new business and achieve revenue targets.
• Excellent communication, presentation and negotiation skills.
• Strong relationship-building and networking abilities.
• A proactive, self-motivated and commercially focused approach.
• Excellent organisational and time management skills.
• The ability to manage multiple projects and priorities effectively.
• Confidence working independently and as part of a team.
• A full UK driving licence and willingness to travel when required.

Responsibilities

• Identifying and securing new sponsorship and partnership opportunities.
• Building and maintaining strong relationships with local, regional and national businesses.
• Selling corporate hospitality and advertising packages.
• Managing and growing existing commercial accounts.
• Delivering outstanding service to sponsors and business partners.
• Tracking sales activity and maintaining accurate CRM records.
• Producing regular reports on commercial performance and revenue generation.
• Working closely with internal teams to maximise commercial opportunities.
• Supporting matchday and club events, ensuring sponsors and guests receive an excellent experience.

Skills

Sponsorship sales

Business development

Account management

Negotiation

CRM software

Relationship building

Hospitality sales

Presentation skills

Tools

CRM systems

Job description

Commercial Manager

Drive Commercial Success in a Growing Football Club

Are you a results-driven sales professional with a passion for building strong business relationships? AFC Fylde is looking for an ambitious Commercial Manager to lead the growth of sponsorship, advertising, hospitality and partnership revenue across the club and wider Mill Farm operation.

This is an exciting opportunity to join a forward-thinking organisation where you'll play a key role in identifying new business opportunities, developing long-term partnerships and delivering commercial growth.

The Opportunity

As Commercial Manager, you will be responsible for generating revenue through sponsorship sales, commercial partnerships and hospitality packages. You will take ownership of the full sales cycle, from identifying prospects and presenting proposals through to negotiation, activation and ongoing account management.

Key responsibilities include:

• Identifying and securing new sponsorship and partnership opportunities.

• Building and maintaining strong relationships with local, regional and national businesses.

• Selling corporate hospitality and advertising packages.

• Managing and growing existing commercial accounts.

• Delivering outstanding service to sponsors and business partners.

• Tracking sales activity and maintaining accurate CRM records.

• Producing regular reports on commercial performance and revenue generation.

• Working closely with internal teams to maximise commercial opportunities.

• Supporting matchday and club events, ensuring sponsors and guests receive an excellent experience.

About You

To be successful in this role, you'll bring:

• Experience in sales, business development, sponsorship or account management.

• A proven ability to generate new business and achieve revenue targets.

• Excellent communication, presentation and negotiation skills.

• Strong relationship-building and networking abilities.

• A proactive, self-motivated and commercially focused approach.

• Excellent organisational and time management skills.

• The ability to manage multiple projects and priorities effectively.

• Confidence working independently and as part of a team.

• A full UK driving licence and willingness to travel when required.

Why Join Us?

This is a fantastic opportunity to become part of an ambitious football club with exciting growth plans. You'll have the chance to make a real impact, work with a wide range of businesses and play an important role in driving the club's commercial success.