Commercial Insights Manager

Platformation Enterprise Services Ltd.; Milton Keynes; On-site; GBP 55,000 - 85,000; Full time

Job summary

Platformation seeks a Commercial Insights Manager to bridge commercial consulting, data analytics and technology for global sports sponsorships. You will translate client objectives into analytical briefs and collaborate with Data Analysts to deliver actionable insights that support major sponsorship decisions.

You'll work with rights holders, brands and agencies, interpreting complex datasets to provide evidence-based recommendations, and perform in a fast-paced, evolving environment within

Qualifications

• Experience in a commercial insights, analytics, consulting or client-facing role.
• Ability to translate commercial objectives into data-driven solutions.
• Strong analytical capability and reporting skills.
• Experience with market research, media or commercial data is advantageous.

Responsibilities

• Build trusted relationships with clients and help deliver projects.
• Translate client requirements into analytical briefs and be involved in project delivery.
• Work with Data Analysts to deliver sponsorship valuation and media analysis.
• Interpret data and present clear, business-focused insights and recommendations.
• Present findings through reports, presentations and client workshops.
• Manage multiple client projects, ensuring high-quality delivery.
• Collaborate with developers and product teams to evolve the technology platform.
• Contribute to development of analytical models and data-driven products.
• Identify opportunities to improve client reporting and commercial value.

Skills

Commercial insights

Analytical thinking

Client-facing

Stakeholder comms

Presentation skills

Tools

Power BI

Tableau

Excel

PowerPoint

Job description

Commercial Insights Manager – Platformation

About Platformation:

Platformation is a sports sponsorship valuation agency that helps rights holders, brands and agencies understand the true value of their sport and entertainment partnerships. Combining advanced analytics with decades of sponsorship expertise, the business delivers independent, evidence-based insight that supports confident commercial decision-making.

Working across some of the most high-profile sponsorships in global sport, Platformation combines media valuation, market research and proprietary technology to help clients understand sponsorship performance, maximise return on investment and make better commercial decisions.

As Platformation continues its evolution from a consultancy-led business into a technology-driven platform, it is looking to appoint a Commercial Insights Manager to play a key role in both client delivery and the development of its analytical capabilities.

The Impact You'll Make:

Platformation is looking for a Commercial Insights Manager to operate at the intersection of commercial consulting, data analytics and technology during an exciting phase of business growth.

Working with rights holders, brands and agencies across the global sports industry, you will partner with clients to understand their commercial objectives, translate them into analytical briefs, and collaborate with specialist Data Analysts to deliver meaningful insight that supports major sponsorship and commercial decisions.

This is a broad, hands-on role that combines client relationship management, commercial insight and analytical thinking. You'll interpret complex datasets, present evidence-based recommendations to senior stakeholders, and help clients make more informed commercial decisions.

Alongside client delivery, you'll work closely with developers and product specialists as Platformation continues its transition towards a technology-led platform, helping shape new analytical capabilities, reporting tools and future product development.

Key Responsibilities:

• Build trusted relationships with clients, becoming a key adviser throughout project delivery
• Understand commercial objectives and translate client requirements into analytical project briefs
• Work alongside Data Analysts to deliver sponsorship valuation and media analysis projects
• Interpret complex datasets and convert analysis into clear, commercially meaningful insight
• Present findings and recommendations through reports, presentations and client workshops
• Manage multiple client projects, ensuring high-quality delivery and an excellent client experience
• Collaborate with developers and product teams to support the evolution of Platformation's technology platform
• Contribute to the development of analytical models, reporting capabilities and data-driven products
• Identify opportunities to improve client reporting, insight generation and commercial value

Your Skills and Experience:

• Experience in a commercial insights, analytics, consulting or client-facing role
• Ability to understand commercial objectives and translate them into data-driven solutions
• Strong analytical capability, with confidence interpreting complex datasets and communicating insight
• Experience working with market research, media, audience or commercial data is advantageous
• Excellent communication and presentation skills, with confidence engaging senior stakeholders
• Strong Excel and PowerPoint skills
• Experience with Power BI, Tableau or similar visualisation tools is desirable
• Comfortable working alongside analysts, technical teams and product specialists
• Self-motivated, curious and comfortable operating in a fast-paced, evolving environment
• Interest in sponsorship, sport, media or commercial analytics is advantageous