Commercial & Growth Director

Brocket Hall (UK) Ltd

Hatfield

On-site

GBP 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Performance-related bonus

Staff benefits across the Estate

Access to senior leadership

Job summary

Brocket Hall is seeking a highly commercial, entrepreneurial Commercial & Growth Director to own revenue growth across the Estate. This role is about identifying opportunities, generating demand, improving sales conversion, and building a high-performing sales culture across Weddings, Events, Golf, Membership, Accommodation, and F&B.

You will lead the sales team, set revenue targets, manage pipelines, and collaborate with senior leadership to prioritise initiatives.

Qualifications

Proven track record of delivering revenue growth.
Experience owning significant revenue targets.
Strong understanding of sales funnels and conversion.
Experience leading and challenging sales teams.
Strong CRM and pipeline management knowledge.
Understanding of digital marketing and lead generation.
Strong numerical and commercial judgement.
Experience with pricing and commercial offers.
Experience in hospitality, golf or luxury venues is beneficial.
HubSpot experience is valuable.

Responsibilities

Take ownership of commercial revenue performance.
Develop growth plans across each business area.
Lead and develop the sales team.
Set clear revenue targets and KPIs.
Build accurate pipelines and forecasts.
Improve enquiry response and follow-up.
Increase conversion from enquiry to booking and payment.
Personally support high-value opportunities.
Build proactive corporate and outbound sales.
Develop partnerships and key accounts.
Improve digital lead generation across Google, Meta, website, email and third-party platforms.
Improve pricing, packages and discount structures.
Take ownership of HubSpot commercial discipline.
Work with AI and automation resources to improve the complete customer journey.

Skills

Commercial growth

Sales leadership

CRM & pipeline management

Digital lead generation

Pricing & offers

B2B & B2C sales

Entrepreneurial & hands-on

Senior leadership

Stakeholder engagement

Tools

HubSpot

Job description

Brocket Hall is looking for a highly commercial, entrepreneurial and hands-on Commercial & Growth Director to take ownership of revenue growth across the Estate.

This is not a traditional marketing role and it is not a role for someone who simply manages an existing sales team.

We want someone who can identify commercial opportunities, generate demand, improve sales conversion, develop a high-performing sales culture and turn opportunities into measurable revenue.

The role covers Golf Membership, Corporate Golf & Golf Days, Weddings, Events & Conferences, Hotel & Accommodation, Food & Beverage, Corporate Partnerships and new commercial opportunities across the Estate.

The objective is simple: generate more qualified demand, improve conversion and grow profitable revenue.

Key responsibilities include:

Take ownership of commercial revenue performance
Develop growth plans across each business area
Lead and develop the sales team
Set clear revenue targets and KPIs
Build accurate pipelines and forecasts
Improve enquiry response and follow-up
Increase conversion from enquiry to booking and payment
Personally support high-value opportunities
Build proactive corporate and outbound sales
Develop partnerships and key accounts
Improve digital lead generation across Google, Meta, website, email and third-party platforms
Improve pricing, packages and discount structures
Take ownership of HubSpot commercial discipline
Work with AI and automation resources to improve the complete customer journey