Commercial & Growth Director

Brocket Hall Estate; Hatfield; On-site; GBP 100,000 - 180,000; Full time

Benefits offered by this job

Performance bonus

Staff benefits

Direct access to leaders

Iconic estate role

Job summary

Brocket Hall Estate seeks a highly commercial, entrepreneurial and hands-on Commercial & Growth Director to own revenue growth across the Estate. This is not a traditional marketing role and demands active identification of opportunities, demand generation and improved conversion across Golf, Weddings, Events, Hotels, F&B and Corporate partnerships.

Lead the sales team, set revenue targets, build pipelines, and partner with senior leadership to drive profitable growth using data-driven pricing,

Qualifications

• Proven track record of delivering measurable revenue growth.
• Experience owning significant revenue targets and sales funnels.
• Strong CRM and pipeline management knowledge, especially HubSpot.
• Ability to lead and challenge sales teams and partner with senior leaders.

Responsibilities

• Take ownership of commercial revenue performance.
• Develop growth plans across each business area.
• Lead and develop the sales team.
• Set clear revenue targets and KPIs.
• Build accurate pipelines and forecasts.
• Improve enquiry response and follow-up.
• Increase conversion from enquiry to booking and payment.
• Personally support high-value opportunities.
• Build proactive corporate and outbound sales.
• Develop partnerships and key accounts.
• Improve digital lead generation across Google, Meta, website, email and third-party platforms.
• Improve pricing, packages and discount structures.
• Take ownership of HubSpot commercial discipline.
• Work with AI and automation resources to improve the complete customer journey.

Skills

Commercial leadership

Revenue growth

Sales leadership

CRM (HubSpot)

Pricing & offers

B2B & B2C sales

Digital lead gen

Stakeholder engagement

Hospitality/Events

Tools

HubSpot

Job description

Brocket Hall is looking for a highly commercial, entrepreneurial and hands-on Commercial & Growth Director to take ownership of revenue growth across the Estate.

This is not a traditional marketing role and it is not a role for someone who simply manages an existing sales team.

We want someone who can identify commercial opportunities, generate demand, improve sales conversion, develop a high-performing sales culture and turn opportunities into measurable revenue.

The role covers Golf Membership, Corporate Golf & Golf Days, Weddings, Events & Conferences, Hotel & Accommodation, Food & Beverage, Corporate Partnerships and new commercial opportunities across the Estate.

The objective is simple: generate more qualified demand, improve conversion and grow profitable revenue. Key responsibilities include:

• Take ownership of commercial revenue performance
• Develop growth plans across each business area
• Lead and develop the sales team
• Set clear revenue targets and KPIs
• Build accurate pipelines and forecasts
• Improve enquiry response and follow-up
• Increase conversion from enquiry to booking and payment
• Personally support high-value opportunities
• Build proactive corporate and outbound sales
• Develop partnerships and key accounts
• Improve digital lead generation across Google, Meta, website, email and third-party platforms
• Improve pricing, packages and discount structures
• Take ownership of HubSpot commercial discipline
• Work with AI and automation resources to improve the complete customer journey

Priority growth areas will include Weddings & Events, Corporate Golf, Membership and Accommodation.

Requirements

Proven commercial or sales leadership experience

• Strong track record of delivering measurable revenue growth
• Experience owning significant revenue targets
• Strong understanding of sales funnels and conversion
• Experience leading and challenging sales teams
• Strong CRM and pipeline management knowledge
• Understanding of digital marketing and lead generation
• Strong numerical and commercial judgement
• Experience with pricing and commercial offers
• Strong B2B and B2C sales capability
• Excellent execution and follow-through
• Entrepreneurial and hands-on approach
• Comfortable working directly with senior leadership

Experience in hospitality, golf, leisure, hotels, luxury venues, membership businesses or events would be beneficial but is not essential.

Experience with HubSpot would be particularly valuable.

Benefits

Competitive salary

• Performance-related bonus
• Opportunity to lead commercial growth across an iconic country estate
• Direct access to senior decision-makers
• Staff benefits across the Estate