Commercial Sales Director

Grafton Recruitment International; Peterborough; On-site; GBP 100,000 - 120,000; Full time

Job summary

Grafton Recruitment International is seeking a Commercial Sales Director to lead revenue growth through multiple channels. You will manage established sales teams, report to founders, and shape strategy in a fast-paced, founder-led environment.

With 15+ years in sales, you will coach leaders, drive performance, and turn opportunities into measurable revenue. Expect a senior role in Cambridgeshire with a strong ownership mindset and strategic influence.

Qualifications

• 15+ years in sales leadership and frontline teams.
• Experience in B2C, high-ticket, direct sales.
• Proven coaching, deal reviews, and team development.
• Data-driven with CRM and forecasting focus.

Responsibilities

• Lead multiple sales teams, direct and indirect management.
• Drive revenue across channels including events and memberships.
• Develop scalable sales processes, coaching frameworks, and standards.
• Grow sponsorships, partnerships, and revenue streams.
• Forecasting and reporting using CRM insights.

Skills

Sales leadership

B2C high-ticket sales

Coaching & development

CRM & Salesforce

Data-driven, metrics

Tools

Salesforce

Job description

You'll sit on the senior leadership team, report to the Managing Director, and work directly with them and founders. Rob and Mark are hands‑on, opinionated and demanding. If you need three layers of management between you and the owners to feel safe, this isn’t your job.

What winning looks like

• Sales revenue grows - predictably, month after month, across phone, events and networks. Not one good quarter. Compounding.
• Conversion rates and revenue-per-head rise because your people are better trained, better led and better held to account - not because you shout louder.
• You build an elite sales culture: recruit A-players, coach them daily, exit passengers fast and fairly. The best salespeople in the industry should want to work on your floor.
• Sponsorship goes from opportunistic to systematic - a managed portfolio with targets, owners and renewals.
• PPN and PBN grow in members, retention and revenue - communities people are proud to belong to and pay to stay in.
• Everything is measured. You live in the numbers (we run Salesforce), you know your pipeline cold, and you never bring a problem to the board without a plan.

Who you are

• 15+ years in sales, with serious leadership miles. You've led sales floors and sales leaders, not just carried a bag. You are a proven high-flier with a track record you can evidence line by line - and you'll be asked to.
• B2C, high-ticket, direct sales DNA. You understand selling life-changing products to consumers over the phone and in the room - training, education, coaching, events, or comparable high-ticket B2C. Corporate enterprise-software pedigree alone will not cut it here.
• A builder of people. Your proudest wins are the salespeople you made great. You coach on the floor, run deal reviews that sharpen people, and create a culture where winning is normal and ethics are non-negotiable.
• Commercially greedy for the business, personally accountable. You spot revenue others walk past - sponsorship, partnerships, memberships - and you go get it. When numbers miss, you own it first and fix it fast.
• Data-driven, not data-hiding. CRM-literate (Salesforce ideally), metrics-obsessed, allergic to vanity numbers.
• Resilient. This is a fast, direct, founder-led business. We move quickly, we debate hard, we change course when the market tells us to. Start now, get perfect later is how we operate.

Who this is not for

If you manage by email from a home office, need a big corporate brand to open doors for you, think 'strategy' means a 40-slide deck, or you're winding down towards an easy final chapter - don't apply. This is a building job, in the office, in Peterborough, shoulder to shoulder with your teams. If you don't risk anything, you risk everything - and staying comfortable where you are is a risk too.

The deal

• £100k-£120k base, plus uncapped target earnings on top, with the structure weighted to performance - the better the business does, the better you do.
• A genuine seat at the top table of a £multi-million founder-led group - your voice in strategy, not just your name on a target sheet.
• Direct access to two founders who have built, scaled and monetised brands, audiences and property portfolios for nearly two decades - you will learn as much as you earn.
• The platform: an established brand, a huge audience, tens of thousands of customers, live events all year and communities across the UK. The raw material is here. Your job is to turn more of it into revenue.

Commercial Sales Director

Location: Cambridgeshire (office-based)

Package: £100,000 to £120,000 basic salary plus performance-related bonus

Our client is a highly successful, founder-led education and events business with a long-established reputation, a substantial customer base, and a mission-led approach to helping individuals achieve greater financial success. Through training programmes, events, memberships, and coaching, they have helped thousands of people develop new skills, build businesses, and create long-term wealth.

The Opportunity

This is a senior leadership role with responsibility for driving revenue, developing high-performing sales teams, and identifying new opportunities for commercial expansion.

You’ll lead established sales functions, work closely with senior stakeholders and founders, and be accountable for delivering ambitious growth targets across several revenue streams.

Key areas of responsibility include:

• Leading and developing multiple sales teams, through both direct and indirect management.
• Driving revenue growth across telephone sales, customer development, memberships, and live events.
• Creating scalable sales processes, coaching frameworks, and performance standards.
• Growing event-related commercial opportunities, including sponsorship and partnerships.
• Identifying and executing new revenue-generating initiatives.
• Driving customer retention, membership growth, and lifetime value.
• Using data, reporting, and CRM insights to improve performance and forecasting.
• Contributing to wider business strategy as a member of the senior leadership team.

What Success Looks Like

• Consistent, sustainable revenue growth across all commercial channels.
• Increased conversion rates, productivity, and revenue per sales professional.
• A high-performance sales culture built on accountability, coaching, and development.
• Strong commercial processes supported by accurate forecasting and reporting.
• Growth in membership communities, customer retention, and recurring revenue streams.
• Expansion of sponsorship and partnership income through a structured commercial approach.
• A sales organisation recognised for excellence in leadership, execution, and results.

About You

You are a proven commercial leader who combines strategic thinking with a hands-on approach to sales leadership.

You’ll likely bring:

• 10+ years' experience in sales, including significant leadership responsibility.
• A successful track record of leading sales managers and high-performing sales teams.
• Experience within high-ticket B2C sales environments such as education, training, coaching, memberships, events, or other consultative consumer-based sectors.
• A demonstrable history of exceeding revenue targets and driving business growth.
• Strong coaching and people development skills, with evidence of building successful teams.
• Excellent commercial acumen and an ability to identify new revenue opportunities.
• A data-driven mindset and experience working with CRM systems, ideally Salesforce.
• The resilience and adaptability to thrive in a fast-paced, entrepreneurial environment.

This Role May Not Suit You If

• You prefer a highly corporate environment with multiple layers of decision-making.
• You are looking for a predominantly remote leadership position.
• You favour strategy without execution.
• You are motivated more by stability than growth and challenge.

What's On Offer

• Basic salary of £100,000 to £120,000.
• Performance-related bonus with substantial earning potential.
• A genuine leadership position within a successful and growing business.
• Direct exposure to experienced founders and senior decision-makers.
• The opportunity to influence strategy and shape the future direction of the commercial function.
• An established platform with a strong brand, loyal customer base, and multiple revenue streams.