Cluster Director of Sales

Dalata Hotel Group plc; Glasgow; On-site; GBP 50,000 - 70,000; Full time

Job summary

Dalata Hotel Group is seeking a Cluster Director of Sales to lead sales efforts at Maldron Hotel Glasgow and Clayton Hotel Glasgow. This role focuses on team empowerment, client relationship management, and strategic hotel growth while ensuring exceptional guest experiences in a supportive environment.

Benefits

50% Off F&B in all properties

€60 employee rate on rooms

30% off Friends & Family rate

Pension access

Performance-related bonus plan

Development Opportunities through Dalata Academy

Free employee meals on duty

Extra AL day for every year worked

Employee Assistance Programme

Cycle to Work Scheme

Qualifications

• Minimum 5 years’ experience in a similar position.
• Strong leadership skills with experience managing a team.
• Commercially aware with strong analytical skills.

Responsibilities

• Build and inspire a dynamic sales team.
• Develop key relationships with clients and stakeholders.
• Lead hotel strategy in planning and forecasting.

Skills

Leadership

Analytical Skills

Communication

Sales Focus

Job description

Cluster Director of Sales

Are you a dynamic leader with a passion for hospitality? At Dalata Hotel Group, we believe that great teamwork and leadership are at the heart of hospitality. Dalata Hotel Group are currently looking for an experienced Cluster Director of Sales in the Maldron Hotel Glasgow & Clayton Hotel Glasgow who is eager to take ownership, elevate their teams, and drive outstanding performance while continuing to grow professionally.

In this role, you will enjoy the unique opportunity to shape the culture and success of your team and contribute to the strategy of this hotel. If you are looking for the next opportunity or a move in your career in a supportive environment that values innovation and excellence, we invite you to be part of our thriving community at Dalata Hotel Group.

As Cluster Director of Sales, you will report to the General Managers of each location with a Dotted line to Group Sales UK. You will guide and manage hotel operations effectively, ensuring exceptional guest experiences, strategic growth, and high-performance standards while fostering a positive work environment and driving financial success.

Benefits

• 50% Off F&B in all properties
• €/£60 employee rate on rooms for all Dalata hotels
• 30% off Friends & Family rate, SAYE (Save As You Earn Scheme
• Pension access (Ask your HR Manager for local pension information)
• Performance-related bonus plan
• Development Opportunities through our Dalata Academy to support your career journey
• Free employee meals on duty
• Extra AL day for every year worked (5 days to a maximum of 5 days)
• Employee Assistance Programme
• Cycle to Work Scheme/Transport Schemes
• Staff Appreciation Initiatives, fun team-building activities and regular charity events

Your Key Duties and Responsibilities:

• Build and inspire a dynamic sales team, motivating and empowering them to achieve and exceed sales targets
• Building and maintaining strong relationships with key clients and stakeholders, ensuring a high level of customer satisfaction and loyalty.
• Lead hotel strategy in the planning and forecasting of owned business segments for Clayton Hotel Glasgow and support on activity for Clayton Hotel Edinburgh starting in 2026.
• Represent the hotels at sales team meetings, internal & external customer-led events as appropriate.
• Adoption of all available tools to support efficient ways of working, including CRM, BI Tool, Market Intelligence Tools and Solver

Customer Facing- Owned Segments

• Develop and nurture relationships for the hotels with key national & global clients through ongoing account management
• Strategic approach for key segments of owned segments and identify opportunities to drive revenue and reduce costs.
• To participate fully in all sales activities, including telesales, sales calls, corporate entertaining, fam trips, social events, and overseas sales trips, as necessary.
• Identification and management of new opportunities in your market in line with the hotel strategy and across the wider Dalata portfolio.
• Collaborate with the Account Management Team to nurture existing and secure new opportunities following the Dalata sales process.

Planning & Forecasting

• Collaborate with General Manager & Revenue Manager on rate strategy, budget planning, forecasting for owned segments and identifying & analysing opportunities to ensure they fit with the hotel's business strategy.
• Undertake monthly corporate tracking of corporate accounts in the hotels to monitor production and, more importantly, to identify any decreases and take necessary action to remedy.
• Analysis of GDS production reports & market intelligence information to develop this business channel for the hotels.
• Timely production of monthly & ad hoc reports
• Write quarterly activity plans to create focus for the hotel team and adapt activities to support business needs.
• Team Management
• Regular engagement with the team on their performance
• Mentor and coach hotel sales and M&E teams and develop talent pipeline
• Ensure representation from the sales team at agreed internal meetings

What You Will Need:

• Minimum 5 years’ experience working within a similar position in hotels
• Strong leadership skills & experience in managing a team
• Effective communicator
• Be commercially aware with strong analytical skills, be able to understand key business indicators and competitive trends
• Excellent organisation and planning skills
• Sales-focused and results-driven
• Knowledge of the Glasgow Market is essential
• Confident, ambitious, and proactive in approach.

About us

Dalata Hotel Group – We bring theheartof hospitalityto every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group Plc is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application.