Cluster Director of Sales

PRISM; Dundee; On-site; GBP 90,000 - 130,000; Full time

Job summary

Sunday Hotels in the UK Midlands seeks a Director of Sales to shape the market and drive growth across corporate transient, contracted and group segments. This market-facing role requires proactive prospecting and strong partnerships with key business partners.

You will lead RFPs, drive revenue through TMCs, wholesalers, DMCs and GDS, and collaborate closely with Revenue, Marketing and Operations to maximize occupancy and event business across 22 spaces.

Qualifications

• 5–8 years hotel sales experience, preferably in upscale or conferences.
• Proven corporate, MICE, groups, FIT and agency segment development.
• Strong knowledge of GDS, TMCs, RFPs and tour operators.

Responsibilities

• Develop and execute a segment-focused sales strategy to maximise revenue.
• Lead corporate RFPs and negotiate contracts.
• Drive business from TMCs, wholesalers, DMCs and GDS partners.
• Grow meetings, events and group business across 22 meeting spaces.
• Build relationships with corporate accounts, agencies and operators.
• Collaborate with Revenue, Marketing, Meetings & Events, Reservations, F&B and Operations.

Skills

Hotel sales

GDS channels

RFPs

Negotiation

Relationship building

Strategic thinking

Multi-priority management

Job description

Shape the market. Build partnerships. Drive growth.

Sunday Hotels, part of the PRISM Group, is a fast-growing hospitality luxury brand operating within a global platform spanning 35+ countries, 22,700+ hotels and 150,000+ holiday homes. Backed by investors including SoftBank, Microsoft and Airbnb, the group combines hospitality, technology and a people-first culture with opportunities to contribute ideas, support new openings and grow with the brand.

ABOUT SUNDAY HOTELS & PRISM GROUP

• Fast-growing luxury brand: Sunday Hotels is expanding across the UK, creating opportunities to build careers and take on leadership responsibility.
• Global platform: PRISM Group provides investment, standards and specialist support across sales, revenue, operations, digital and branding.
• Career progression: Internal mobility and development are encouraged across hotels, functions and leadership roles.
• People-first culture: Warmth, collaboration and trust sit at the heart of the guest and colleague experience.
• Innovation and creativity: Team members are encouraged to contribute ideas across technology, commercial strategy, brand and guest experience.

ROLE OVERVIEW

The Director of Sales is responsible for developing and executing a segment-focused sales strategy that maximises revenue across corporate transient, corporate contracted, MICE, group series, tour operators, FIT and GDS channels. This is a market-facing role requiring strong relationships, proactive prospecting and consistent engagement with key business partners

KEY RESPONSIBILITIES

• Build and execute a targeted annual sales plan for corporate, MICE, groups, tours, FIT, GDS and long-stay segments.
• Proactively identify new business opportunities across Warwickshire, Birmingham, the wider Midlands and national markets.
• Lead the hotel's corporate RFP process, ensuring competitive positioning and conversion.
• Drive production from TMCs, wholesalers, DMCs and global distribution partners.
• Develop strategic sales actions to grow room nights, ADR, meeting and event revenue, and overall market penetration.
• Monitor market conditions, competitor activity and demand trends to refine strategy.
• Build relationships with key corporate accounts, local and regional businesses, event agencies, associations and conference organisers.
• Drive residential conferences, day delegate business, corporate retreats and private events across the hotel's 22 meeting and event spaces.
• Conduct regular account reviews, presentations, site tours and quarterly business updates.
• Develop partnerships with businesses leveraging the hotel's access to the M40 and proximity to key regional commercial markets.
• Secure year-round group business including leisure groups, sports teams, associations, educational groups and special-interest travel.
• Drive relationships with UK and international tour operators, wholesalers and group travel organisers.
• Build seasonal group series and long-term contracts to support base occupancy.
• Grow FIT business through travel agents, DMCs, wholesalers and international markets.
• Strengthen performance across global distribution systems through targeted sales calls, TMC engagement and rate strategies.
• Develop relationships with major travel agencies and corporate travel planners.
• Monitor GDS production and proactively drive channel share.

Cross-Functional Collaboration

• Work closely with Revenue Management on pricing, forecasting, corporate rate loading and LOS strategies.
• Partner with Marketing to create segment-specific campaigns, collateral and trade materials.
• Coordinate with Meetings & Events, Reservations, Front Office, F&B; and Operations to ensure seamless delivery of group, conference and corporate business.
• Represent the property at trade shows, sales missions, corporate networking events, agency events and roadshows.
• Maintain strong alignment with Sunday Hotels' group commercial structure and brand values.
• Provide weekly sales insights, production updates and pipeline reports to the Head of Sales

REQUIRED SKILLS & EXPERIENCE

• Minimum 5-8 years' hotel sales experience, ideally within 4-star, upscale, resort or conference-led properties.
• Proven results in corporate, MICE, groups, FIT and agency segment development.
• Strong understanding of GDS channels, TMC relationships, corporate RFPs, FIT contracting and tour operator models.
• Experience selling meetings, conferences, residential events or large-scale function space is highly desirable.
• Excellent negotiation, communication and relationship-building skills.
• Commercially astute with strong analysis and strategic thinking.
• Ability to thrive in a fast-paced environment and manage multiple priorities

DESIRED ATTRIBUTES

• Existing network within Warwickshire, Birmingham and the wider Midlands corporate and travel trade markets.
• Experience working with UK and international tour operators, wholesalers and MICE agencies.
• Entrepreneurial, proactive and results-oriented mindset.
• Strong presentation, site inspection and client engagement skills.
• Passion for delivering exceptional service and building long-term partnerships
• Corporate production growth - transient and contracted
• Growth in MICE, conference and residential event revenue
• Increase in group, tour and FIT room nights and revenue
• Growth in GDS share and TMC penetration
• Conversion rate for RFPs, events and major accounts
• Account retention and new account acquisitions
• Pipeline development and forecasting accuracy

JOIN SUNDAY HOTELS

Join a growing hospitality brand where commercial ambition, creativity and people come together. This role offers the opportunity to shape the sales strategy of one of Sunday Hotels' distinctive Warwickshire properties while contributing to the continued growth of Sunday Hotels and the wider PRISM Group