CLM Manager

Haven; Hemel Hempstead; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Holiday Buy Scheme

Annual bonus

Discounts on Haven/Warner Hotels

Wellbeing support

O2 Arena corporate box access

Learning & Development opportunities

Family friendly policies

Job summary

Haven is seeking a Customer Lifecycle Marketing Manager in Hemel Hempstead (Hybrid – 3 days in office). You will own lifecycle campaigns across email, app, SMS and more, guiding the CRM Executive and using Bloomreach to deliver personalised journeys that inspire bookings and repeat visits.

Bring data-led marketing, strong HTML/CSS/JSON templating skills, and a passion for hospitality CRM to a collaborative team that values growth, wellbeing, and flexible working arrangements.

Qualifications

• Experience delivering CRM campaigns with data-driven insights.
• Comfort with HTML/CSS/JSON templating to support automation.
• Strong collaboration and stakeholder management in a marketing team.

Responsibilities

• Lead and mentor the CRM Executive to deliver campaigns end-to-end.
• Shape lifecycle strategy across email, app, and other channels to drive bookings.
• Own end-to-end campaign delivery using Bloomreach CDP and analytics to optimise journeys.
• Drive personalisation with triggered campaigns and data-led optimisations.
• Collaborate across the business to align CRM with broader marketing initiatives.

Skills

CRM campaign management

Bloomreach

HTML/CSS/JSON templating

Data analytics

Tableau/GA/Amplitude

Campaign delivery

Tools

Bloomreach Marketing Platform

HTML templating languages

Job description

## CLM ManagerApply: Hybrid: Hemel Support Centre, 1 Park Lane, Hemel Hempstead, Herts HP2 4YL: Full time: Posted 9 Days Ago: JR105709**Customer Lifecycle Marketing Manager****Hemel Hempstead (Hybrid – 3 days/week in office)****Annual salary + bonus and benefits**Ready to help shape unforgettable holiday experiences for millions of guests? We’re looking for a Customer Lifecycle Marketing Manager who’s excited to lead with heart, think creatively, and bring campaigns to life across our app, email, SMS, WhatsApp and more. In this role, you’ll guide and support our Holidays CRM Executive while owning the full journey of campaign delivery — all with the goal of inspiring guests to book, return, and build memories that last. If you’re passionate about smart, data‐led marketing and love turning insights into meaningful results, we’d be thrilled to welcome you to the team.**What you will be doing:*** **Leading with support and encouragement**, guiding and inspiring our Customer Lifecycle Marketing Executive to deliver confidently while growing their skills and career.* **Bringing our lifecycle strategy to life**, shaping and delivering thoughtful, data-led marketing initiatives across CRM channels to drive holiday bookings and upgrades.* **Owning seamless, end‐to‐end campaign delivery**, using our CDP (Bloomreach) to build, analyse and optimise personalised journeys that resonate with guests.* **Championing personalisation and insight**, deploying impactful always‐on triggers and using analytics to refine campaigns and unlock new opportunities.* **Collaborating across the business**, connecting CRM with wider marketing activity, supporting trading needs, presenting ideas to senior stakeholders, and stepping in for the Head of Customer Lifecycle Marketing when needed.**What we’d like you to bring:*** **Confidence working with Bloomreach**, including building personalised communications, managing platform operations, and creating dynamic content across email and app messaging.* **A comfortable grasp of the technical elements of CRM**, with working knowledge of HTML, CSS, JSON and templating or scripting languages (such as Jinja, ERB or EJS) to support automation and personalisation.* **A curiosity for data** and the ability to interpret insights using tools such as Tableau, Google Analytics or Amplitude to guide decisions and improve performance.* **Experience delivering effective CRM campaigns**, supported by evidence of previous success, the confidence to navigate ambiguity, and the initiative to move projects forward with care and creativity.* **A collaborative and supportive approach**, with the ability to guide an executive, inspire colleagues, act with integrity, and bring enthusiasm and curiosity to every challenge.* **Experience in travel/hospitality CRM****What’s In It For You?** - ‘Holiday Buy Scheme’ - Annual bonus - Up to 75% discount on both Haven and Warner Hotels holiday for you, family and friends - Comprehensive wellbeing support - Access to the Bourne Leisure corporate box at the O2 Arena ,London - Exclusive discounts with corporate partners - Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees - Enhanced family friendly policies and pay (eligibility criteria applied) **Who are we?** We’re part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead. **What’s it like to work with us?** Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves. We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events. **What can you expect during the recruitment process?** The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know.Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at [e-mail].**What We Offer**- Holiday allowance that rises with service, plus a ‘Holiday Buy Scheme’- Annual bonus- 20% discount on both Haven and Warner Hotels holiday for you, family and friends- Comprehensive wellbeing support- Access to the Bourne Leisure corporate box at the O2 Arena ,London- Exclusive discounts with corporate partners- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees- Enhanced family friendly policies and pay (eligibility criteria applied)**How to Apply** We’re committed to fostering a diverse, equitable, and inclusive workplace, and we encourage applicants of all backgrounds to apply. To get started, click apply now and answer a few quick questions, which should take 5 minutes. Once submitted, a member of our team will be in touch.