CLM Manager

Haven; Dacorum; Hybrid; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Holiday Buy Scheme

Annual bonus

Hotel discounts

Wellbeing support

Career pathways

Job summary

Haven in Hemel Hempstead is seeking a Customer Lifecycle Marketing Manager to own the end-to-end lifecycle campaigns across app, email, SMS, and WhatsApp. You will lead with heart, guide the CRM Executive, and drive data-led initiatives to inspire bookings and loyalty.

You'll work in a hybrid model (3 days in office) and collaborate with stakeholders to connect CRM with broader marketing activities, using Bloomreach to personalise communications and optimise journeys.

Qualifications

• Experience delivering CRM campaigns with data-led insights.
• Strong knowledge of Bloomreach and CRM platforms.
• Ability to build personalised communications across channels.

Responsibilities

• Own end-to-end campaign delivery across CRM channels (email, app, SMS, WhatsApp).
• Guide and support the Holidays CRM Executive to develop their skills.
• Collaborate with marketing and trading teams to align CRM with business goals.
• Analyse campaign performance and optimise journeys using insights.

Skills

CRM marketing

Data analysis

Campaign management

Team leadership

Tools

Bloomreach

HTML/CSS templating

JSON

Job description

Customer Lifecycle Marketing ManagerHemel Hempstead (Hybrid – 3 days/week in office)Annual salary + bonus and benefitsReady to help shape unforgettable holiday experiences for millions of guests? We’re looking for a Customer Lifecycle Marketing Manager who’s excited to lead with heart, think creatively, and bring campaigns to life across our app, email, SMS, WhatsApp and more. In this role, you’ll guide and support our Holidays CRM Executive while owning the full journey of campaign delivery — all with the goal of inspiring guests to book, return, and build memories that last. If you’re passionate about smart, data‑led marketing and love turning insights into meaningful results, we’d be thrilled to welcome you to the team.What you will be doing:Leading with support and encouragement, guiding and inspiring our Customer Lifecycle Marketing Executive to deliver confidently while growing their skills and career.Bringing our lifecycle strategy to life, shaping and delivering thoughtful, data-led marketing initiatives across CRM channels to drive holiday bookings and upgrades.Owning seamless, end‑to‑end campaign delivery, using our CDP (Bloomreach) to build, analyse and optimise personalised journeys that resonate with guests.Championing personalisation and insight, deploying impactful always‑on triggers and using analytics to refine campaigns and unlock new opportunities.Collaborating across the business, connecting CRM with wider marketing activity, supporting trading needs, presenting ideas to senior stakeholders, and stepping in for the Head of Customer Lifecycle Marketing when needed.What we’d like you to bring:Confidence working with Bloomreach, including building personalised communications, managing platform operations, and creating dynamic content across email and app messaging.A comfortable grasp of the technical elements of CRM, with working knowledge of HTML, CSS, JSON and templating or scripting languages (such as Jinja, ERB or EJS) to support automation and personalisation. A curiosity for data and the ability to interpret insights using tools such as Tableau, Google Analytics or Amplitude to guide decisions and improve performance.Experience delivering effective CRM campaigns, supported by evidence of previous success, the confidence to navigate ambiguity, and the initiative to move projects forward with care and creativity.A collaborative and supportive approach, with the ability to guide an executive, inspire colleagues, act with integrity, and bring enthusiasm and curiosity to every challenge.Experience in travel/hospitality CRMWhat’s In It For You?- ‘Holiday Buy Scheme’- Annual bonus- Up to 75% discount on both Haven and Warner Hotels holiday for you, family and friends- Comprehensive wellbeing support- Access to the Bourne Leisure corporate box at the O2 Arena ,London- Exclusive discounts with corporate partners- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees- Enhanced family friendly policies and pay (eligibility criteria applied)Who are we?We’re part of an award-winning Bourne Leisure family, which includes Haven & Warner Hotels. We have 9,000 fantastic team members and 39 beautiful seaside locations and our HQ based in Hemel Hempstead.What’s it like to work with us?Working with us is ultimately defined by our exceptional people and teams. At Haven, we take pride in our Breath of Fresh Air culture, which focuses on valuing and supporting every team member. We prioritise openness and transparency in our interactions allowing our team members to be their authentic selves.We operate a hybrid working model, meaning 50% of your working week will be spent at the office, occasionally on Park, or at external events.What can you expect during the recruitment process?The interview process will be up to 3 stages and may contain a presentation or skills test, depending on the role. If you require any support or reasonable adjustments to help you perform at your best during this process, please let us know.Diversity, equity, and inclusion are at the heart of who we are and what we do. Our commitment to these values is unwavering and they are central to our mission. We encourage applications from all backgrounds, communities and industries and we are happy to discuss any reasonable adjustments or flexibility that you may require, including whether a role can be part-time or a job-share.We genuinely care about every candidate's experience during the recruitment process and are here to provide support where we can. If you require any assistance or reasonable adjustments while applying, please don't hesitate to reach out to us at [e-mail] We Offer- Holiday allowance that rises with service, plus a ‘Holiday Buy Scheme’- Annual bonus- 20% discount on both Haven and Warner Hotels holiday for you, family and friends- Comprehensive wellbeing support- Access to the Bourne Leisure corporate box at the O2 Arena ,London- Exclusive discounts with corporate partners- Exciting career pathways, including Learning and Development opportunities such as Apprenticeships and Degrees- Enhanced family friendly policies and pay (eligibility criteria applied)How to ApplyWe’re committed to fostering a diverse, equitable, and inclusive workplace, and we encourage applicants of all backgrounds to apply.To get started, click apply now and answer a few quick questions, which should take 5 minutes. Once submitted, a member of our team will be in touch.