Chief Marketing Officer

JR United Kingdom; United Kingdom; On-site; GBP 80,000 - 150,000; Full time

Job summary

An innovative firm in the decentralized finance sector is seeking a Chief Marketing Officer (CMO) to spearhead their marketing efforts. This pivotal role involves crafting and executing a global marketing strategy, enhancing brand recognition, and engaging with both institutional and crypto-native audiences. The ideal candidate will have a strong background in DeFi and Web3, with a proven track record of launching digital financial products. Join a dynamic startup environment where your expertise will drive the adoption of cutting-edge digital asset solutions and shape the future of finance.

Qualifications

• Experienced CMO or senior marketing leader in DeFi, Web3, or institutional digital asset management.
• Strong understanding of blockchain ecosystems, particularly those enabling scalable DeFi infrastructure.

Responsibilities

• Develop and execute a global marketing strategy that builds brand recognition.
• Lead the go-to-market planning and messaging for stablecoin and staking offerings.
• Build relationships with institutional investors and blockchain communities.

Skills

Marketing Strategy

Product Marketing

Brand Development

Digital Strategy

Community Engagement

Analytics

Job description

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We’re working with a next-generation decentralized finance (DeFi) business who are building institutional-grade investment solutions on one of the fastest-growing blockchain ecosystems - reimagining digital asset infrastructure through innovative stablecoin products and institutional staking services.

They’re backed by a well-funded parent company, and as growth accelerates, they require a Chief Marketing Officer (CMO) to define and lead the brand, go-to-market, and communications strategy.

Role

The CMO will drive the strategic marketing agenda, leading all aspects of brand development, market positioning, and customer engagement. You will play a pivotal role in scaling adoption of new digital asset products across institutional and crypto-native audiences.

Responsibilities

• Marketing Strategy: Develop and execute a global marketing strategy that builds brand recognition and supports commercial growth.
• Product Marketing & Positioning: Lead the go-to-market planning and messaging for stablecoin and staking offerings.
• Brand & Content Leadership: Define and amplify the firm’s positioning in the institutional DeFi ecosystem through high-impact content and campaigns.
• Community & Ecosystem Engagement: Build relationships with institutional investors, ecosystem partners, and blockchain communities.
• Media & Thought Leadership: Serve as a public-facing brand voice across press, panels, and industry events.
• Analytics & Performance: Drive a metrics-led culture across campaigns and communications.

You

• Experienced CMO or senior marketing leader in DeFi, Web3, or institutional digital asset management.
• Strong understanding of blockchain ecosystems, particularly those enabling scalable DeFi infrastructure.
• Demonstrated success in launching and growing digital financial products.
• Expertise in brand development, digital strategy, and growth marketing.
• Familiarity with both institutional and crypto-native audiences.
• Entrepreneurial, data-driven, and comfortable in a dynamic startup environment.

Please contact Ian Bailey at Harrington Star for full details