Charity Brand Manager: Digital & Campaign Lead

Velindre University NHS Trust; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Job summary

Velindre University NHS Trust seeks a Charity Brand Manager to own and develop Velindre Charity brand and messaging across marketing channels, embedding a cohesive identity.

You will lead a creative team, plan campaigns, protect brand consistency, and grow digital presence engaging supporters and donors across Wales.

Working with fundraising and external partners, you will craft persuasive copy and drive revenue through events, products, and campaigns targeted to diverse audiences.

Responsibilities

• Develop, maintain, and roll out Velindre Charity brand identity and messaging across social media, website, literature, newsletters, events and campaigns.
• Protect the Velindre Charity brand ensuring consistency and identifiability across all market streams with internal and external stakeholders.
• Create and action the charity's brand, digital and communications strategy aligned to charity objectives and digital growth.
• Lead a creative team in planning, delivering, and measuring projects to drive revenue and reach.
• Plan and manage Velindre Charity's digital presence to engage supporters and grow the charity's following.
• Engage with internal and external stakeholders, building relationships and capturing content reflecting activities, values and goals.
• Collaborate with Fundraising to market, recruit participants and promote events and products.
• Write influential copy for different audiences to engage charity activity and cause.
• Plan and roll charity marketing campaigns to raise awareness and funds, including regular giving and legacies.

Job description

Velindre University NHS Trust seeks a Charity Brand Manager to own and develop Velindre Charity brand and messaging across marketing channels, embedding a cohesive identity.

You will lead a creative team, plan campaigns, protect brand consistency, and grow digital presence engaging supporters and donors across Wales.

Working with fundraising and external partners, you will craft persuasive copy and drive revenue through events, products, and campaigns targeted to diverse audiences.