Channel Marketing Manager

Morson Group; Liverpool, Manchester; Híbrido; GBP 52.000 - 66.000; Jornada completa

Descripción de la vacante

A leading UK law firm in the North West is seeking a Channel Marketing Manager to own and optimize its website, intranet and social channels from Liverpool or Manchester.

You'll set channel strategy, lead a team of three channel specialists, and partner with stakeholders to prioritise work while ensuring brand and accessibility standards.

The role offers flexible working options and a 35-hour week, with a focus on delivering measurable engagement and quality user experiences.

Formación

• Track record managing digital channels in professional services
• Line management experience
• Proven ability to improve channel performance
• Experience creating social media strategies that drive engagement
• Strong organisational and multi-project planning
• Excellent communication and collaborative approach

Responsabilidades

• Lead website, intranet and social channels aligned to business objectives
• Develop and lead a three-person channel team
• Build channel strategies to grow engagement and user experience
• Collaborate with stakeholders to prioritise work
• Track channel performance and provide clear recommendations
• Support firm-wide campaigns and BD activity
• Ensure compliance with brand, accessibility and regulatory standards
• Manage relationships with external suppliers and platform providers
• Monitor trends and bring in new approaches

Conocimientos

Digital channel management

People leadership

Performance optimization

Social media strategy

Project planning

Cross-functional collaboration

Communication

Educación

CIM or equivalent marketing qualification

Herramientas

Umbraco CMS

SharePoint

Descripción del empleo

Channel Marketing Manager | Leading UK Law Firm | Liverpool or Manchester

35 hours a week | Flexible working considered | Team of three

How often does a law firm put its website, intranet and social channels under one leader and ask them to make all three work together?

This role does exactly that. You’ll join a well-established, full-service law firm with a strong presence across the North West. You’ll sit within the Marketing and Communications team, report directly to the Head of Marketing and Communications, and lead a team of three channel specialists. The job is to make sure every channel gives clients, prospects and the firm’s own people a consistent experience.

The role

You’ll own the firm’s key marketing and comms channels. You’ll set their strategy and use data to keep improving their performance. You’ll also work with stakeholders across the business to decide which work comes first.

Day to day, you’ll:

• Lead the website, intranet and social media channels and keep them tied to business objectives
• Manage and develop a team of three channel specialists so they work as one joined-up unit
• Build and deliver channel strategies that grow engagement, visibility and user experience
• Work with stakeholders across the firm to find and deliver improvements and set priorities
• Track and report on channel performance, and turn the results into clear recommendations
• Support firm-wide campaigns, initiatives and BD activity
• Keep all channel activity compliant with brand, accessibility and regulatory standards
• Manage relationships with external suppliers and platform providers
• Keep an eye on emerging trends and bring in new approaches where they’ll make a difference

What you’ll bring

• A track record of managing and developing digital channels in professional services. Law firm experience is preferred.
• Line management experience
• A real appetite for improving channel performance and trying new ideas
• Experience building social media strategies that drive engagement
• Strong organisation and planning, with the ability to run several projects at once
• Confidence working with people at every level and across business functions
• Excellent communication skills and a collaborative approach

It would help if you also have:

• Experience with Umbraco CMS
• Experience managing or supporting a SharePoint intranet
• Experience overseeing website content, governance and user experience improvements
• A CIM or equivalent marketing qualification

Why this one?

You’d get leadership across the firm’s digital channels, a team of your own, and a direct line to the Head of Marketing and Communications. The firm is also recognised for its family-friendly working culture, is open to flexible arrangements, and has a clear commitment to inclusion and to developing its people. If you don’t tick every box but know you could add real value, the firm will still want to hear from you.