Channel Marketing Manager

Time to Change Recruitment Services; Hemel Hempstead; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Time to Change Recruitment Services is seeking a B2B Partner Marketing Specialist to drive growth for a major IT hardware brand, collaborating with resellers, distributors and channel partners to deliver campaigns that engage, generate demand and accelerate sales.

You'll work with the Commercial Marketing Lead to develop and execute partner initiatives, strengthening relationships and supporting sell-in and sell-out across enterprise, SMB and education sectors. 3 days per week in office.

Qualifications

• Experience in B2B, channel, partner or reseller marketing.
• Strong understanding of indirect sales models and partner ecosystems.
• Hands-on experience with CRM and marketing automation (Salesforce, Pardot).
• Excellent project management and stakeholder coordination skills.
• Strong communication and content creation abilities.
• Proactive, organized marketer in a fast-moving tech environment.
• Experience coordinating campaigns with resellers and distributors.

Responsibilities

• Creating and delivering reseller marketing campaigns that drive demand and sales.
• Managing partner communications through CRM and marketing automation platforms.
• Supporting distributor marketing programmes, promotions, incentives and training initiatives.
• Driving engagement, onboarding and adoption across partner communities and programmes.
• Collaborating with channel partners on events and marketing activities that generate opportunities with end customers.
• Maintaining partner data, campaign reporting, budget tracking and marketing administration.
• Working closely with sales and channel teams to maximise partner performance and market reach.

Skills

B2B marketing

Channel/partner marketing

CRM systems

Marketing automation

Project management

Stakeholder coordination

Content creation

Communication skills

Tools

Salesforce

Pardot

Job description

Ready to make an impact across a high-profile channel ecosystem?

We're looking for a B2B Partner Marketing Specialist to help drive growth for a major IT hardware brand, working closely with resellers, distributors and channel partners to deliver marketing programmes that generate engagement, drive demand and accelerate sales.

Working alongside the Commercial Marketing Lead, you'll play a key role in developing and executing partner marketing initiatives that strengthen channel relationships and support both sell-in and sell-out performance.

What you'll be doing:

• Creating and delivering reseller marketing campaigns that drive demand and sales.
• Managing partner communications through CRM and marketing automation platforms.
• Supporting distributor marketing programmes, promotions, incentives and training initiatives.
• Driving engagement, onboarding and adoption across partner communities and programmes.
• Collaborating with channel partners on events and marketing activities that generate opportunities with end customers.
• Maintaining partner data, campaign reporting, budget tracking and marketing administration.
• Working closely with sales and channel teams to maximise partner performance and market reach.

What we're looking for:

• Experience in B2B, channel, partner or reseller marketing.
• Strong understanding of indirect sales models and partner ecosystems.
• Hands‑on experience with CRM and marketing automation tools such as Salesforce and Pardot.
• Excellent project management and stakeholder coordination skills.
• Strong communication and content creation abilities.
• A proactive, organised marketer who thrives in a fast‑moving technology environment.

This is an excellent opportunity to join a recognised technology brand and take ownership of partner and channel marketing programmes that directly influence business growth across enterprise, SMB and education markets.

This role requires 3 days a week in office when not attending meetings