Channel Marketing Manager

Crowcon

Abingdon

Hybrid

GBP 35,000 - 40,000

Full time

11 days ago

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Benefits offered by this job

Hybrid working

Company shares

Pension up to 10.5%

Health cashplan

Eyecare scheme

25 days holiday

Cycle to work

Free parking

Job summary

Crowcon Detection Instruments Ltd. is recruiting a Channel Marketing Manager to own and execute the global channel marketing strategy.

The role reports to the Head of Marketing in a hybrid setup, with responsibilities spanning partner engagement, demand generation and sales enablement across a growing global partner network. You will collaborate with Sales, Product Management and Brand Marketing to drive engagement, pipeline and partner performance, shaping Crowcon’s partner marketing approach

Qualifications

Minimum 5 years' experience in B2B channel or partner marketing.
Hands-on experience developing and executing partner marketing programmes and campaigns.
Strong commercial mindset with ability to link activity to pipeline and revenue.
Experience in a matrixed, international environment.
Strong analytical skills with campaign performance tracking and dashboards.

Responsibilities

Own and lead the channel partner marketing plan across the global partner base.
Design and execute joint demand generation activities and scalable programmes.
Translate global campaigns into local, high-impact partner plans.
Plan, deliver and support channel partner events globally.
Support activation of global brand campaigns through distribution partners.
Build and maintain campaign toolkits and partner content.

Skills

Channel marketing

Partner marketing

Campaign management

Stakeholder management

Analytics

Global partnerships

Job description

Help grow a safer, cleaner, healthier future for everyone, every day.

Salary range: £35,000 - £40,000 per annum.

Crowcon Detection Instruments Ltd. is looking to recruit to the Marketing department a Channel Marketing Manager to contribute to delivering company growth goals. Reporting to the Head of Marketing, this hybrid role offers flexible working opportunities within a collaborative and growing global business.

Company: Crowcon Detection Instruments Ltd, 172 Brook Drive, Milton Park, Abingdon, Oxfordshire, OX14 4SD.

About Us

We have been designing and manufacturing life-saving products for 50 years, protecting people from toxic and flammable gases.

Crowcon Detection Instruments Ltd. is a wholly owned subsidiary of Halma plc. Halma’s (www.halma.com) purpose is growing a safer, cleaner, healthier future for everyone, every day. Halma is a market leader in specialist safety, health, and environmental technologies, a global group of businesses developing solutions that push the boundaries of science and technology. Headquartered in the UK, Halma is one of the top performing businesses in the FTSE 100 index with many years of record revenues and profits. The group has nearly 50 businesses operating through three sectors (Medical, Environmental & Analysis and Safety) in more than 20 countries and major operations in Europe, North and South America and Asia, supplying customers in 160 countries and employing more than 8,500 people worldwide.

Crowcon’s purpose is: Detecting Gas. Saving Lives.

Crowcon's vision is: a world where gas hazards never cost a life.

Crowcon’s values

Do the right thing: Integrity guides our actions, even when no one is looking and even when it is hard.
Own the outcome: With ambition and accountability, we take ownership for results that matter.
Work as one: By working as one team, we achieve more than any of us could alone.

What will you be doing?

As part of the Marketing team, you will own and execute Crowcon’s global channel marketing strategy, supporting growth through new and existing channel partners. This is a hands-on role responsible for translating business and product priorities into integrated, multi-channel marketing campaigns that drive engagement, pipeline and partner performance.

Working closely with Sales, Product Management and the wider Marketing team, you will play a key role in helping partners succeed by supporting sales enablement, pipeline development, joint opportunities and long-term account growth, while acting as a trusted point of contact for Marketing across the global partner network.

This is a new role for the business, offering the opportunity to shape and develop Crowcon’s global partner marketing approach in a fast-paced, collaborative and growing environment.

Key Responsibilities

Channel Marketing Plan & Execution

Own and lead the execution of the channel partner marketing plan across the global partner base, working closely with regional Sales, Product Management and Brand Marketing teams to ensure channel activity is aligned with wider marketing, product and account priorities.
Design and execute joint demand generation activities, from bespoke campaigns for top-tier partners to scalable "Campaigns in a Box" programmes for the wider channel, driving measurable engagement, pipeline and ROI.
Translate global marketing campaign frameworks into local, high-impact marketing plans that resonate with partners.
Key role in planning, delivering and supporting our channel partner events globally.
Support activation of global brand campaigns through distribution partners.

Partner Engagement & Enablement

Lead how Crowcon communicates with and engages its partner audience.
Design and execute an always-on partner communication strategy across multiple channels.
Support onboarding and enablement programmes for new channel partners.
Create and maintain campaign toolkits, partner content, sales enablement materials and marketing resources.
Build and maintain strong relationships with new and existing channel partners.
Run regular marketing reviews and collaborate on joint marketing plans with key partners.

Portal Management

Support the development, enhancement and execution of Crowcon’s partner portal.
Manage day-to-day ownership of the partner portal, including content updates, usability improvements and engagement tracking.

Performance & Reporting

Track partner engagement, campaign performance and programme effectiveness using data and analytics.
Build reporting and dashboards to measure channel programme ROI, identify optimisation opportunities and support decision making.
Ensure co-marketing investment is allocated strategically and tied to measurable outcomes.

Skills & Experience

Minimum 5 years' experience in B2B channel or partner marketing, communications or generalist marketing, ideally within industrial, technical or technology sectors.
Hands-on experience developing and executing partner marketing programmes and campaigns.
Strong commercial mindset with the ability to connect marketing activity to pipeline and revenue impact.
Experience working in a matrixed, international environment across global teams.
Strong analytical skills with experience in campaign performance tracking, reporting and dashboards.
Ability to translate complex priorities into clear and compelling partner-facing communications.
Excellent stakeholder management and communication skills.
Comfortable working in a lean team environment with the ability to prioritise, multitask and adapt quickly.

About You

You are commercially minded and highly collaborative.
You are proactive, organised and thrive in a hands-on environment.
You enjoy building relationships and supporting partner success.
You are authentic, compassionate and someone people enjoy working with.
You are confident working cross-functionally with sales, marketing and product teams.
You are curious, data-driven and continuously look for ways to improve performance.
You are culturally aware and comfortable working with international teams and partners.
You bring energy, accountability and a strong customer-focused mindset to everything you do.

Company Benefits