Category Marketing Manager - UK (FTC)

Charlotte Tilbury; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a passionate Category Marketing Manager to lead innovative strategies and drive growth in the beauty sector. This role involves collaborating with global teams to create impactful marketing plans that resonate with customers. You will leverage your expertise to analyze market trends, ensuring the brand remains at the forefront of the industry. With a focus on digital excellence and strategic planning, this position offers the opportunity to make a significant impact in a dynamic and fast-paced environment. Join a company that values creativity and ambition, and be part of a journey that empowers everyone to be their best selves.

Benefits

25 days holiday plus bank holidays

Flexible working model

Inclusive parental leave policy

Wellness benefits including Medicash

Employee Assistance Programs

Dog-friendly work environment

Generous product discount

Qualifications

• Proven experience in category marketing within the beauty or retail sector.
• Strong digital marketing skills with a focus on online strategies.
• Ability to analyze market data to inform strategic decisions.

Responsibilities

• Drive category strategy and go-to-market plans aligned with business goals.
• Collaborate with cross-functional teams to develop integrated marketing plans.
• Monitor market trends and brand health data to inform strategy.

Skills

Marketing Strategy

Digital Marketing

Category Management

Data Analysis

Communication Skills

Education

Bachelor's Degree in Marketing

Master's Degree (preferred)

Tools

Google Analytics

CRM Software

Job description

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We have an exciting opportunity to hire an ambitious, passionate, and driven UK & Pureplay Category Marketing Manage to join us on a 12 month FTC! You will drive the category strategy and impactful on and offline go-to-market plans, pivoting around changing customer habits and aligned with the overarching business goals. As one of our regional brand marketing guardians, you will collaborate effectively with the wider UK and Global teams with your attitude to excellence, your ability to leverage both art and commerce to drive results and your passion for getting things done!

As our Category Marketing Manager you will

• A highly experienced marketing expert, your role will be centred around translating the global category strategy and NPD launch plans into regional go to market plans, leading these programmes end to end and having full ownership of category performance.
• You will take an all of category approach, driving results for NPD, Core, Services and PRO Tech Tools.
• Track and analyse Charlotte Tilbury market, and brand health data and trends to inform strategy and decision making, and regularly cascade updates to the business.
• As the regional champion for your category, collaborate across Retail Marketing, Visual Merchandising, Store Design, Communications, Commercial, REOP and Digital teams to develop integrated plans, and mobilise behind the common goals and strategy set out by you.
• Collaborate and support Commercial team to develop NPD and category-level demand plans, aligned to Category strategy and marketing plans, striving for forecast accuracy.
• Work closely with the Global Product Marketing Team to influence and inform campaigns and innovation pipeline, to suit UK market nuance.
• Bring thought leadership and digital excellence to innovative and disruptive brand activity to raise total brand awareness, identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking, with a strong lens on driving the best omnichannel customer experience.
• Collaborate with the Senior Media Manager on the media strategy, planning and creative execution for your category.
• Support in continuing to establish clear processes within the UK team to ensure 'world-class’ delivery is achieved across the region, particularly focusing on cross functional & regional collaboration.
• Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
• Contribute to accurate budget forecasting and actualisation of the regional marketing budget in line with sales targets

Who you will work with

• You will report directly into our Head of Marketing, UK, AU,NZ and PP.
• You will work closely alongside global Marketing teams, as well as cross functionally with the wider UK Function, including Commercial, VM and PR.

About you

• You have a demonstrable background within Marketing, specifically category, gained within Beauty or Retail.
• Experienced in devising and implementing strategic plans with creative flair.
• You have excellent experience within Digital and online Marketing skills.
• An excellent communicator, you have strong personal leadership with high attention to detail.
• You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment with ease.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!