Category Manager - Growth Products

Razer; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global technology company is seeking a Category Manager for Growth Products in London. In this role, you will develop and execute go-to-market strategies for various product lines, collaborate with sales and marketing teams, and act as the EMEA product expert. This position requires significant experience in product management and a strong background in marketing within the consumer electronics sector.

Qualifications

• At least 5 years in product management and marketing within consumer electronics or related fields.
• Experience with sales channels including retail, online, and distribution.
• Strong organizational and communication skills, with experience interacting with management.

Responsibilities

• Develop EMEA Go-to-market plans for product categories.
• Coordinate localization of marketing assets.
• Represent the product and company in PR and at events.

Skills

Strategic Planning

Communication

Project Management

Education

Bachelor's degree in Marketing

MBA

Tools

Microsoft Office

Job description

Category Manager - Growth Products, London

Client:

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

6adf62007adc

Job Views:

5

Posted:

02.06.2025

Expiry Date:

17.07.2025

Job Description:

Job Responsibilities :

• Develop and drive EMEA Go-to-market (GTM) plans for products of our MCD (e.g., Mobile/Console products) and LFD (e.g., Chairs / Lifestyle products) categories.
• Develop comprehensive product launch plans for all new launches, present to internal stakeholders, and oversee execution at a detailed level.
• Lead PR teams, communicate effectively with press, and represent the product and company. Create presentations and train stakeholders on messaging.
• Coordinate localization of marketing assets such as copy, videos, photography, banners, social content, and training materials.
• Develop monthly and quarterly GTM plans to drive revenue and growth through promotions, launches, PR, events, influencer activities, collateral, digital marketing, etc.
• Ensure marketing activities are executed within the EMEA region, collaborating with regional teams.
• Serve as marketing contact for internal teams including sales, PR, community, support, and operations.
• Represent the growth product team at events, including trade shows and customer engagements.
• Attend and support booth activities at trade shows.
• Be the EMEA product expert on technical questions related to categories.
• Participate in regular calls with global stakeholders to align on product updates and marketing initiatives.
• Gather market, press, customer, and forum feedback to inform product planning and roadmaps.
• Contribute to creative strategies for packaging, advertising, web content, merchandising, and promotions.
• Collaborate with vendors and partners to support initiatives.
• Develop pricing and channel strategies in collaboration with senior management.

Pre-Requisites :

• Bachelor’s degree in Marketing or related field; MBA preferred.
• At least 5 years in product management and marketing within consumer electronics, PC hardware, gaming furniture, or console industries.
• Experience in business development or partner marketing is a plus.
• Proven ability to develop and execute marketing plans.
• Experience with sales channels including retail, online, and distribution.
• Ability to create marketing copy and guide creative assets.
• Experience in strategic planning and articulating success strategies.
• Ability to work independently, prioritize, and manage multiple projects.
• Strong organizational and communication skills, with experience interacting with management.
• Experience working in a global environment with multiple stakeholders.
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Fluent in English.

Are you game?