Category Insights Manager - Drive Growth & Strategy

Michael Page; West Midlands; On-site; GBP 50,000 - 70,000; Full time

Job summary

Michael Page is recruiting a Category Insights Manager for a dynamic FMCG business based in the West Midlands. You will turn shopper and market data into actionable recommendations that drive category growth and commercial success.

Working with sales, marketing and retail partners, you will shape strategy, identify opportunities, present findings, and influence decision-making across the business. A strong background in market analysis and data interpretation is essential.

Qualifications

• Strong background in market analysis and data interpretation.
• Experience in marketing or agency environments.
• Excellent communication and presentation skills.
• Proficient with data visualization and analytics tools.
• Ability to collaborate with cross-functional teams.
• Proactive in identifying trends and opportunities.

Responsibilities

• Analyse market data to identify trends, opportunities, and risks.
• Deliver actionable insights to support marketing strategies.
• Collaborate with internal teams to align insights with objectives.
• Present findings to stakeholders clearly and persuasively.
• Monitor competitor activity and industry developments.
• Develop relationships with key stakeholders for alignment.
• Utilise data visualisation to create impactful reports.
• Refine data collection and analysis processes for efficiency.

Skills

Market analysis

Data interpretation

Communication skills

Presentation skills

Cross-functional collaboration

Proactive trend spotting

Tools

Data viz tools

Analytics tools

Job description

Michael Page is recruiting a Category Insights Manager for a dynamic FMCG business based in the West Midlands. You will turn shopper and market data into actionable recommendations that drive category growth and commercial success.

Working with sales, marketing and retail partners, you will shape strategy, identify opportunities, present findings, and influence decision-making across the business. A strong background in market analysis and data interpretation is essential.