Category Development Manager

Vinarchy group.; Lancashire; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Annual wine allowance

Vitality Health Insurance

Fast Friday finishes

Hybrid work (Weybridge/London)

Learning library access

Employee discounts

Employee assistance program

Community volunteering

Job summary

Vinarchy is seeking a Category Development Manager to own key retailer relationships and shape category direction through data-driven insights. You will influence internal teams and external customers, delivering insightful recommendations from day one.

You will build expertise across Nielsen/Circana data, loyalty programs, and market analytics while collaborating on brand planning and new product storytelling.

Qualifications

• 2+ years of customer-facing experience in an FMCG environment.
• Background in a junior category role is preferred.
• Experience using Nielsen, Circana (IRI), or Kantar data systems.
• Familiarity with loyalty card data platforms (Dunn Humby, SIP/Nectar, Quantium, Hive).
• Proficient in Microsoft Office, especially PowerPoint and Excel.
• Growth mindset and proactive learning culture.
• Strong time management and multi-project handling.
• Excellent professional communication with external customers and internal teams.

Responsibilities

• Own key customer relationships (e.g., Grocery Multiples) as primary contact for category management.
• Provide independent, objective category insights separate from sales.
• Become expert in market data tools such as Nielsen and Circana/IRI.
• Deliver consumer and shopper insights using category segmentation and loyalty data.
• Develop category insight plans to answer customer questions and needs.
• Conduct performance and range reviews with clear recommendations.
• Contribute to Vinarchy's category vision and growth drivers.
• Analyze Vinarchy performance for the sales team and explain results.
• Identify sales opportunities and risks for Vinarchy with an independent voice.
• Contribute to annual brand planning with category insights.
• Support product development with category-led selling stories.
• Participate in team projects like the annual Christmas Review and Vintelligence launch.

Skills

FMCG experience

Category management

Stakeholder management

Data storytelling

Data analytics

PowerPoint

Excel

Growth mindset

Time management

Communication

Tools

Nielsen

Circana/IRI

Kantar

DunnHumby

SIP/Nectar

Hive

Excel

PowerPoint

Job description

About Us

Vinarchy. Redefining Wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

This is an exciting opportunity for someone with experience in category, trade marketing, sales, or consumer and shopper insight who is ready to take the next step into a Category Development Manager role. You will take ownership of key customer relationships, use data and insight to shape clear category recommendations, and build your confidence influencing both retail customers and internal commercial teams. With support and coaching, you will broaden your expertise, develop your own insight-led storytelling style, and grow into greater responsibility while making a visible contribution from day one.

Key Responsibilities Include:

• Direct Responsibility for significant customers: E.g. Grocery Multiples. Sole, Daily point of contact for all elements of our category relationship with these customers
• Act independent of sales: Your engagement with the customer is objective and stand alone. You do not follow the direction of sales.
• Be an expert in a wide set of tools: Market data - Nielsen (EPoS and Panel).
• Provide Consumer & Shopper Insight: our unique wine category segmentation and loyalty card data: e.g. DunnHumby, SIP, Hive, Quantium.
• Contribute to the Category insight plan: Identify what the customers' needs for insight are, what are their burning questions. Build a plan to deliver the insight that answers those questions.
• Conduct performance and range reviews: for your customer, conduct regular reviews or ad hoc analysis and give clear 'so what' recommendations.
• Create a Category vision: Support the creation of Vinarchy's category vision and growth drivers. Deliver it to your customers.
• Conduct Vinarchy performance analysis: For the sales team, track, report review and explain the performance of the of Vinarchy in your customers.
• Identify sales opportunities and risks for Vinarchy in your customers: Bring the independent and objective voice of category to influence commercial sales teams.
• Contribute to Brand Planning: Contribute to annual brand planning with the voice of the category.
• Inform and develop new Products: Work with the Brand, Insight and Sales teams to convert insight into compelling category-led selling stories for New Products we are launching.
• Participate in Team Project Work: stand-alone one offs such as our annual Christmas Review or the show piece annual brand launch at "Vintelligence".

What You’ll Bring:

• Experience: 2 or more years of customer (i.e. retailer) facing experience in an FMCG environment.
• Background in a more junior category role is preferred but a transferable background in Trade Marketing, Sales or Consumer & Shopper insights is also considered.
• Use of Nielsen or Circana (was IRI) data, and/ or Kantar data systems.
• Also relevant, is loyalty card-based software - e.g. Dunn Humby, SIP/Nectar, Quantium, Hive.
• Microsoft office: Good skills in PowerPoint and Excel.
• Continuous Learning: using your PDP, regular 1:1s with your manager, quarterly goals, and Vinarchy training resources, you will be in a cycle of act-reflect-change so that you are continuously growing.
• Psychological Safety: The category team has a culture for 'Growth Mindset' and 'Beginners Mind'. Whatever your experience and job, we share and receive all ideas and perspectives openly.
• Celebration and Recognition: We have an everyday rewards scheme. Nominate your colleagues and be nominated yourself.
• Time Management: Control of own diary, able to structure own available time and work on multiple projects, with support from the senior manager when needed. Evolves own personal tools for time.
• Always deliver on commitments to time: doesn't hide time pressures from their manager, is comfortable to ask for help, flags for support in advance.
• Stakeholder Management: External Customers - Able to lead and maintain an independent customer relationship, with advice from their manager when needed. Appreciates why different customers require different communication styles. Adapt to a professional standard of business communication in person or electronically.
• Internal Vinarchy Customers - With support, able to say no to challenging stakeholders. With preparation, meets senior stakeholders.
• Influencing: Learning the art of inception - the placing of your ideas, through reasoned evidence, into the minds of others. Gives stakeholders opinion as well as fact. Contributes prompted and unprompted to meetings.
• Analysis, Insight and Story Telling: developing their own personal signature style. Comfortably integrates a wide variety of sources into a coherent and demonstrable narrative.
• With support and coaching, is learning the difference between observation and actionable insight. May be highly specialised in certain technical skills, now looking to build breadth. Starting to explore original forms of analysis or visualization.

Other requirements

• Some business travel may be required from time to time
• Occasional out of hours work may be required

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

• Annual wine allowance and access to unique wine specials
• Vitality Health Insurance
• Start your weekend early with our Fast Friday finishes!
• 3 days per week in Weybridge / London
• Go Beyond Day - make a difference in your local community
• Access to an extensive online learning library
• Employee Assistance Program & Various exclusive employee discounts

Want to know more about us? Check out this short video! Introducing Vinarchy - YouTube

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. #LI-Hybrid