Category Development Analyst - Travel Retail

Shelftrak Ltd; Escrick; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Direct exposure to global brands and a

senior decision-makers

Own insight and influence outcomes

Fast-growing business with momentum

Hybrid working with flexibility

Job summary

Shelftrak Ltd in York (Hybrid) is seeking a Category Development Analyst to turn data into clear commercial direction. You will work at the intersection of data, insight, and client-ready outputs, shaping category strategy for travel retail and influencing decisions with evidence-based recommendations.

You’ll lead SKU-level analyses, build Power BI and PowerPoint outputs, and present to senior stakeholders.

Qualifications

• Experience in FMCG category development, insights or retail analytics.
• Deep understanding of category levers (space, range, pricing, promotions).
• Proven ability to turn data into commercial recommendations.
• Advanced Excel skills with large datasets.
• Experience using PowerPoint and Power BI for client-ready outputs.
• Client-facing experience presenting to senior stakeholders.
• Ability to tell a persuasive story with data to influence decisions.

Responsibilities

• Lead SKU-level data analysis across global markets to identify opportunities and risks.
• Build client-ready outputs in Power BI and PowerPoint, focused on insight.
• Translate datasets into insightful narratives and strategic recommendations.
• Present to clients, influencing category strategy and promotional approaches.
• Challenge client thinking using evidence-based insight.
• Partner with commercial team to shape joint business plans and engagements.
• Ensure insights drive action, not just reporting outputs.
• Develop expertise in travel retail dynamics and shopper behavior.

Skills

Category development

Insights & analytics

Data storytelling

Advanced Excel

Power BI outputs

Client-facing

Presentation to stakeholders

Evidence-based decisions

Travel retail knowledge

Tools

Power BI

Excel

PowerPoint

Job description

Category Development Analyst – Travel Retail

York (Hybrid)

Own the insight that shapes global retail decisions

Shelftrak is redefining how brands and retailers understand in-store execution.

We use AI-powered image recognition to analyse thousands of retail fixtures globally—delivering SKU-level insight on category share, pricing, promotions, and compliance.

Our data is used by leading global FMCG brands to influence real decisions in one of the most competitive environments in retail: airports.

This is not a reporting role. You will be expected to turn data into clear commercial direction and confidently influence client thinking.

What you’ll own

As a Category Development Analyst, you’ll operate at the intersection of data, insight, and commercial decision-making.

You will:

• Lead analysis of SKU-level data across global markets to identify clear commercial opportunities and risks
• Build client-ready outputs in Power BI and PowerPoint—focused on insight, not just data
• Translate complex datasets into compelling, insight-led narratives and strategic recommendations
• Present directly to clients, influencing category strategy, space decisions, and promotional approach
• Challenge and refine client thinking using evidence-based insight
• Partner with the commercial team to shape joint business plans and client engagements
• Ensure insights drive real-world action, not just reporting outputs
• Develop deep expertise in travel retail dynamics and shopper behaviour

What we’re looking for

Must have:

• Proven experience in fmcg category development, insights, or retail analytics
• Deep understanding of category levers (space, range, pricing, promotions)
• Strong track record of turning data into commercial recommendations—not just analysis
• Advanced Excel skills and confidence working with large, complex datasets
• Strong experience using PowerPoint and Power BI to create high-quality, client-ready outputsExperience in a client-facing role, with confidence presenting to senior stakeholders
• Ability to tell a clear, persuasive story with data and influence decision-making

Nice to have:

• Experience working across multiple markets or regions

Why Shelftrak

• Direct exposure to global brands and senior decision-makers
• A role where you own insight and influence outcomes—not just produce reports
• Fast-growing business with clear ambition and momentum
• Opportunity to build deep expertise in a high-value, under-analysed retail channel
• Hybrid working with flexibility

About Shelftrak

Shelftrak provides a global retail tracking service across 70+ airports and 100+ stores, delivering three cycles of strategic category data annually.

Our Shelftrak App enables near real-time in-store data capture, helping brands and retailers respond faster and execute better.

We work with leading brands across confectionery, alcohol, beauty, and tobacco - and we’re growing fast.