Category Associate, UK

Whatnot Inc.; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

WFH support

Wellness allowance

Childcare allowance

Pension plans

Job summary

Whatnot is seeking a Category Associate to expand its UK presence by identifying and recruiting new sellers to join Whatnot and grow their businesses in the UK market.

You will become the category expert, onboard sellers, manage relationships and collaborate on growth through marketing and data insights using SQL. This role offers remote flexibility with London hub in-person time.

Qualifications

• 2+ years in fast-paced, client-facing roles (Strategy Consulting, Private Equity, or partnerships) in tech.
• Able to operate in ambiguity with limited guidance.
• Strong project management and execution ownership for an emerging marketplace.
• Business acumen, analytical, and able to turn data into actions.
• Fluent in English, written and spoken, with UK market understanding.

Responsibilities

• Identify and recruit new UK sellers to join Whatnot and grow their business.
• Onboard groups of sellers and teach them how to use the app.
• Build and maintain relationships with sellers and partners to support growth.
• Collaborate with partners to develop growth strategies and relay product feedback.
• Lead marketing initiatives, including influencer campaigns, to boost brand awareness.
• Use SQL to derive insights and drive process improvements.

Skills

Category expert

Seller outreach

Relationship mgmt

Marketing growth

Data analytics

English fluency

SQL

Tools

SQL

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As a Category Associate, you’ll expand Whatnot’s presence in new and existing categories by identifying and recruiting new sellers to join our community in the UK market.

• Go-to expert of your category

  • Become the go-to expert on your category, including seller/buyer dynamics, community channels, influencers, and product nuances

  • Become the face of Whatnot for the community of sellers and buyers that you represent

• Seller outreach and onboarding

  • Source and reach out to sellers to convince them to join and grow their business on Whatnot. Leverage social media, outbound channels, and in-person events

  • Onboard groups of sellers teaching them how to use the app

• Relationship management

  • Build and maintain strong relationships with sellers and top strategic partners to support their growth and meet their needs

  • Collaborate with partners to develop business growth strategies and communicate product improvements and feedback

• Marketing and growth

  • Spearhead diverse marketing initiatives, such as influencer partnerships/campaigns, to boost brand awareness and attract more buyers

• Data analytics

  • Use basic data analytics skills (SQL) to derive insights from projects and enhance process efficiency

  • Utilise key data points to assess category growth, success, and areas for improvement, driving continuous iteration

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our London, UK hub.

You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

As our next Category Associate, you should have:

• 2+ years of experience working in a fast-paced, client-facing role in high-output environments, such as Strategy Consulting, Private Equity, or partnerships at a fast-paced tech company

• You are scrappy and flexible enough to work in an ambiguous environment with limited guidance

• You are a problem solver with strong project management skills and the ability to fully own strategy and execution on both sides of an emerging marketplace

• You have business acumen, are deeply analytical, and are comfortable understanding and manipulating data to gain and take action on business insights

• Fluent in English (written & spoken) with a deep understanding of the UK market

Nice to Have

• Experience at a high-growth startup, marketplace, or creator-focused platform

• Proficiency in SQL

• Passion for creator communities and/or expertise in existing Whatnot product categories (e.g. vintage clothing, collectibles)

• Experience buying and selling in online marketplaces

Benefits

• Generous Holiday and time-off policy

• Health Insurance options including Medical, Dental, and vision

• Work-from-home support

  • Home office setup allowance

  • Monthly allowance for cell phone and internet

• Care benefits

  • Monthly allowance for wellness

  • Annual allowance towards Childcare

  • Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; Pension plans internationally

• Monthly allowance to dogfood the app

  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements, which take precedence.

Please find our Whatnot Candidate Privacy Notice here.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.