Capital Sales Exec - Enabling Technologies (UK)

Stryker; Greater London; On-site; GBP 250,000 - 1,500,000; Full time

Benefits offered by this job

Healthcare benefits

Company car or allowance

Competitive compensation package

Job summary

Stryker Group is looking for an experienced Capital Sales Account Executive in the UK. This role focuses on selling high-value capital equipment and requires 5+ years in medical sales, strong negotiation skills, and the ability to engage with hospital executives. Key responsibilities include driving sales, developing customer relationships, and managing complex sales cycles, with extensive travel required. The company offers a competitive compensation package, comprehensive training, and attractive benefits, including a company car or allowance.

Qualifications

• 5+ years of proven success in Spine surgical or medical capital equipment sales.
• Strong experience managing complex capital sales cycles.
• Ability to engage with surgeons and executive hospital leadership.

Responsibilities

• Drive sales of high-value capital equipment.
• Develop relationships with existing and prospective customers.
• Negotiate sales agreements and service contracts.

Skills

Sales of capital equipment

Relationship building

Complex sales cycles

Presentation skills

Strategic thinking

Negotiation skills

Education

Bachelor’s degree (BA/BSc)

Job description

Do you want to work for one of the world’s leading medical device companies?
At Stryker, we are driven to make healthcare better by delivering innovative technologies that improve patients’ lives. We are now looking for an experienced Capital Sales Account Executive to join our Enabling Technologies business in the UK.

As an Enabling Technologies Capital Sales Account Executive, you will be responsible for driving sales of high-value capital equipment within your territory. You will manage existing accounts while identifying and developing new business opportunities, leading complex capital sales cycles from opportunity identification through contract negotiation, installation, and training.

You will work closely with surgeons, healthcare professionals, hospital leadership, and internal cross-functional teams to deliver long-term, sustainable growth.

What you will do

• Drive sales of high-value capital equipment within the Enabling Technologies portfolio

• Develop and maintain strong relationships with existing and prospective customers

• Identify, qualify, and manage new business opportunities and sales leads

• Lead complex capital sales cycles, including on- and off-budget processes

• Build and present business cases, ROI analyses, and financial proposals to senior hospital stakeholders (Procurement, CFO, C‑suite)

• Negotiate sales agreements and service contracts

• Lead cross-functional teams supporting sales, installation, and post-sale training

• Partner with Marketing, Sales Management, and Finance to execute territory and account strategies

• Provide accurate forecasting and timely reporting of account activities

• Represent the company at sales meetings, training events, and industry conferences

What you need

Required:

• Bachelor’s degree (BA/BSc) with 5+ years of proven success in Spine surgical or medical capital equipment sales

• Strong experience managing complex capital sales cycles, including on- and off-budget processes

• Demonstrated ability to engage credibly with surgeons, allied healthcare professionals, and executive hospital leadership (CEO, CFO, COO)

• Proven capability to translate clinical benefits into economic value, with solid understanding of hospital financial operations and procurement processes

• Experience influencing and managing C‑suite stakeholders through executive-level selling

• Excellent presentation, communication, and negotiation skills (verbal and written)

• Strong strategic thinking, process orientation, and ability to manage a large geographic territory

• Willingness to travel extensively (80%+); valid driver’s license required

• Fluency in English (native or near‑native level)
  

Preferred:

• Demonstrated experience in selling large capital equipment, with typical contract values ranging from £250k to £1.5m.

What We Offer

• Comprehensive product, field sales, and leadership training

• High-quality products that make a meaningful difference to patients

• Competitive compensation including base salary, commission, and bonus

• Attractive benefits package including healthcare, wellness programs, and service awards

• Company car or car allowance, mobile phone, laptop, and iPad

• A high-performing, value-driven team environment

Location/Residency: London, South East UK, M4 Corridor, Midlands, or South Central UK.

United Kingdom Pay Ranges:

• United Kingdom: £54,300 - £90,500 GBP Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.