Capital Sales Account Executive

Stryker; Greater London; On-site; GBP 90,000 - 160,000; Full time

Benefits offered by this job

Company car or car allowance

Healthcare and wellness programs

Service awards

Mobile phone, laptop, and iPad

Job summary

Stryker in the UK is seeking an Enabling Technologies Capital Sales Account Executive to drive high-value capital equipment sales across the territory. You will manage existing accounts, develop new business, and lead complete sales cycles from identification to deployment and training.

You will collaborate with surgeons, healthcare leaders, and cross-functional teams to deliver sustainable growth, with 80% travel and a focus on executive-level value propositions.

Qualifications

• 5+ years of proven spine surgical or medical capital equipment sales experience.
• Ability to manage complex capital sales cycles with on- and off-budget processes.
• Engage credibly with surgeons, healthcare professionals, and executive hospital leadership.
• Translate clinical benefits into economic value within hospital procurement operations.
• Influence and manage C-suite stakeholders through executive-level selling.
• Excellent presentation, communication, and negotiation skills.
• Strong strategic thinking and ability to manage a large geographic territory.
• Willingness to travel extensively (80%+); valid driver's license required.

Responsibilities

• Drive sales of high-value capital equipment within the Enabling Technologies portfolio.
• Develop and maintain strong relationships with existing and prospective customers.
• Identify, qualify, and manage new business opportunities and sales leads.
• Lead complex capital sales cycles, including on- and off-budget processes.
• Build and present business cases, ROI analyses, and financial proposals to senior hospital stakeholders.
• Negotiate sales agreements and service contracts.
• Lead cross-functional teams supporting sales, installation, and post-sale training.
• Partner with Marketing, Sales Management, and Finance to execute territory and account strategies.
• Provide accurate forecasting and timely reporting of account activities.
• Represent the company at sales meetings, training events, and industry conferences.

Skills

Capital sales

Executive stakeholder engagement

Negotiation skills

Presentation skills

Strategic thinking

Education

Bachelor's degree (BA/BSc)

Job description

Work Flexibility: Field-based
Do you want to work for one of the world's leading medical device companies?
At Stryker, we are driven to make healthcare better by delivering innovative technologies that improve patients' lives. We are now looking for an experienced Capital Sales Account Executive to join our Enabling Technologies business in the UK.
As an Enabling Technologies Capital Sales Account Executive, you will be responsible for driving sales of high-value capital equipment within your territory. You will manage existing accounts while identifying and developing new business opportunities, leading complex capital sales cycles from opportunity identification through contract negotiation, installation, and training.
You will work closely with surgeons, healthcare professionals, hospital leadership, and internal cross-functional teams to deliver long-term, sustainable growth.

What you will do

• Drive sales of high-value capital equipment within the Enabling Technologies portfolio
• Develop and maintain strong relationships with existing and prospective customers
• Identify, qualify, and manage new business opportunities and sales leads
• Lead complex capital sales cycles, including on- and off-budget processes
• Build and present business cases, ROI analyses, and financial proposals to senior hospital stakeholders (Procurement, CFO, C-suite)
• Negotiate sales agreements and service contracts
• Lead cross-functional teams supporting sales, installation, and post-sale training
• Partner with Marketing, Sales Management, and Finance to execute territory and account strategies
• Provide accurate forecasting and timely reporting of account activities
• Represent the company at sales meetings, training events, and industry conferences

What you need

Required:

• Bachelor's degree (BA/BSc) with 5+ years of proven success in Spine surgical or medical capital equipment sales
• Strong experience managing complex capital sales cycles, including on- and off-budget processes
• Demonstrated ability to engage credibly with surgeons, allied healthcare professionals, and executive hospital leadership (CEO, CFO, COO)
• Proven capability to translate clinical benefits into economic value, with solid understanding of hospital financial operations and procurement processes
• Experience influencing and managing C-suite stakeholders through executive-level selling
• Excellent presentation, communication, and negotiation skills (verbal and written)
• Strong strategic thinking, process orientation, and ability to manage a large geographic territory
• Willingness to travel extensively (80%+); valid driver's license required

Preferred

• Demonstrated experience in selling large capital equipment, with typical contract values ranging from £250k to £1.5m.

What We Offer

• Comprehensive product, field sales, and leadership training
• High-quality products that make a meaningful difference to patients
• Competitive compensation including base salary, commission, and bonus
• Attractive benefits package including healthcare, wellness programs, and service awards
• Company car or car allowance, mobile phone, laptop, and iPad
• A high-performing, value-driven team environment

Location/Residency: London, South East UK, M4 Corridor, Midlands, or South Central UK.
Travel Percentage: 80%